Holy BA...ZOOKAS! NVIDIA dropped me a note today, oddly at GDN and not ReelSEO, to tell us that they now can help you stream 3D on the web. Hot diggity, that would be cool, if I were really interested in 3D video (which I'm not all that keen on, due to having to wear those silly glasses). Anyway, this is interesting and I thought lots of you might be interested. They've created a plug-in for Silverlight that gives you 3D Vision capabilities meaning you can stream 3D to those with the proper tech at home to view it. Well, I suppose you might stream to others but what would be the sense of that?
Actually, what they've released is a plug-in for the Microsoft Media Platform Player Framework (Silverlight). The plug-in includes support for playback of stereoscopic 3D video content. Together these two components will enable your Microsoft Silverlight video player to stream high-quality 3D video to a 3D Vision PC. The bad news is, you'd have to be using Silverlight in order to get the streaming 3D capabilities. I suppose you could have a dual video player system which switches to Silverlight if they want the 3D version.
The plug-in uses the same technology as 3D Vision Live. With that technology you can view 3D photos, videos and applications, provided you've got the technology at home to view it.
The system requirements:
- NVIDIA 3D Vision Kit (glasses)
- 3D Vision ready display or projector
- NVIDIA GPU that is 3D Vision compatible
- IE 7, FF 3.6 or Chrome
- Intel® Core2 Duo or AMD Athlon X2 CPU or higher
- 1GB of system memory
- Windows Vista or 7 32 & 64-bit versions.
- Silverlight v4.0.50401 or higher
To stream 3D video you need to follow these steps (from the Nvidia Blog):
Step 1: Download Microsoft Media Platform Player Framework and documentation here:http://smf.codeplex.com
Step 2: Integrate the 3D video player plug-in found here: www.3DVisionLive.com/apps(additional instructions and documentation are available from this link)
Step 3: Produce your own 3D content (most important ingredient!)
Step 4: Format the video – The player will support both side/side and top/bottom formats
Step 5: Encode your video for the Player Framework – Microsoft Expression Encoder 4 could be used to encode the Smooth Streaming content.
Step 6: Add 3D Vision Logo to your website so that users know that your site is "3D Vision Ready”
Step 7: Send an email to 3DVisionLive@nvidia.com with a link to your site and we will list it on 3DVisionLive.com and send you any updates to the software.
Step 8: Stream from your webpage and share with the world in 3D Vision
They also say that the 3D video management platform and some DRM solution to help you.
The Take Away
Let's face it, whether we like it or not, 3D is coming...everywhere. We're going to have it crammed down our throats until we all gag on it and finally give in and join the Kool-aid (TM) drinking masses (you know the mind-altering kool-aid that tastes like strawberries).
It's cool really. I mean we did see some cool glasses-less 3D while at CES and the Nintendo 3DS also has glasses-free 3D. There are new mobile phones coming and probably soon some tablets that will have 3D capabilities as well. So at the rate we're going, we'll have some nice 3D without the glasses. That's some pretty cool technology as well, the 3D without the glasses, and I'm hoping that there will be 32-inch displays that are glasses-free 3D by year end.
With the 3D video push by the consumer electronics industry you'll want to probably jump on the bandwagon and start pumping out some 3D video content. With the NVIDIA plugin, it's now possible, with Silverlight. I'm curious if they'll ever expand this to say, Flash or any other... oh wait, that's about all the video players on the web. HTML5 certainly won't be able to handle this any time soon.
The bad news is that you'll now need HTML5, and Flash and Silverlight. Well, you don't really need all three but if you want to reach the widest audience you can with the most formats, including 3D, it looks like this is going to be the way.
The good news is that, there's not as much competition in the 3D online video content arena just yet, if you can carve out a niche now you might be able to build up a loyal audience before everyone and their brother get in there and start mucking about.