77% of Total U.S. Internet Audience Watches Online Video. - New Comscore Metrics for Nov 2008
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comScore, a leader in measuring the digital world, today released November 2008 data from the comScore Video Metrix service showing that U.S. Internet users viewed 12.7 billion online videos during the month, representing an increase of 34 percent versus year ago.
Hulu Retains #6 Ranking
In November, Google Sites once again ranked as the top U.S. video property with nearly 5.1 billion videos viewed (representing a 40 percent share of all videos viewed), with YouTube.com accounting for more than 98 percent of all videos viewed at the property. Fox Interactive Media ranked second with 439 million videos (3.5 percent), followed by Viacom Digital with 325 million (2.6 percent) and Yahoo! Sites with 304 million (2.4 percent). On the heels of a surge in viewership in October, Hulu retained its #6 position with 227 million videos viewed (1.8 percent).
Top U.S. Online Video Properties* by Videos Viewed
November 2008
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property
Videos
(000)
Share (%) of
Videos
Total Internet
12,677,063
100.0
Google Sites
5,107,302
40.3
Fox Interactive Media
439,091
3.5
Viacom Digital
324,903
2.6
Yahoo! Sites
304,331
2.4
Microsoft Sites
296,285
2.3
Hulu
226,540
1.8
Turner Network
214,709
1.7
Disney Online
137,165
1.1
AOL LLC
115,306
0.9
ESPN
95,622
0.8
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Google Sites Draws 98 Million Video Viewers in November
More than 146 million U.S. Internet users watched an average of 87 videos per viewer in November. Google Sites attracted 98 million online video viewers, or approximately two out of every three Internet users who watched video during the month. Fox Interactive ranked second with 58.1 million viewers, followed by Yahoo! Sites (40 million) and Microsoft Sites (35 million).
Top U.S. Online Video Properties* by Unique Viewers
November 2008
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property
Unique Viewers (000)
Average Videos per Viewer
Total Internet
146,064
86.8
Google Sites
97,928
52.2
Fox Interactive Media
58,115
7.6
Yahoo! Sites
39,956
7.6
Microsoft Sites
34,979
8.5
Viacom Digital
27,109
12.0
Hulu
22,456
10.1
AOL LLC
22,442
5.1
Turner Network
20,735
10.4
Disney Online
13,028
10.5
Time Warner – Excl. AOL
12,564
3.6
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Other notable findings from November 2008 include:
- 77 percent of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 273 minutes of video.
- 97 million viewers watched 5.1 billion videos on YouTube.com (52.3 videos per viewer).
- 52.5 million viewers watched 371 million videos on MySpace.com (7.1 videos per viewer).
- The duration of the average online video was 3.1 minutes.
- The duration of the average online video viewed at Hulu was 11.9 minutes, higher than any other video property in the top ten.
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About the Author - Mark R Robertson
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a professional online video marketing consultant and video SEO expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. Follow Mark on Twitter (@markrrobertson), or Google+. - View All Posts By Mark R Robertson
