Along with the fact that ReelSEO is prud to be an official media sponsor for SES San Jose 2009 and ClickZ's Video and Social Media Strategies Forum, I am happy to announce that in addition, I will be speaking at SES on Tuesday at 11:45am-12:45pm during the session titled, "The Next Wave for Online Video." The focus will be on the importance of optimizing for video search, speakers will discuss strategies and tactics, including keyword research, reputation enhancement, YouTube ranking and optimization, and special programs.
Andrew Goodman, who is on the SES Advisory Board and is the Principal of Page Zero Media will be moderating the session. Erin Bouchier, Business Lead for Google / YouTube Advertising, David Burch, Director of Marketing for TubeMogul, and our friend and Founder/President of Infuse Creative, Gregory Markel will be speaking at the session along with me. Special thanks to Gregory Markel, for presenting this opportunity to me.
Im excited to be a part of the show and I plan to cover a few things in particular for those that are in attendence for this session:
- Overview of ReelSEO, our focus, our passion, what we feel and know about the importance of Video SEO and video marketing, etc...
- I will showcase a couple important articles that relate to Video SEO.
- ReelSEO predictions for the rest of the year/next year - HTML 5, the interaction of social media and online video, etc....
- One or more MAJOR video SEO tips, in particular with regard to organic/universal search.
I hope to see some of you there and please remember to register for the entire SES conference and expo which will include access to the one-day forum on Social Media and Video Strategies. Additionall, SES has extended a discount of 20% off the registration. Please Register online and to use the following priority code: 20SPG
Below is an interview with Gregory at SES San Jose last year. In the interview, Greg talks about the importance when optimizing for Youtube of going beyond mere metadata. He talks about popularity and the need to engage with the community as those are clearly factors that drive the YouTube ranking algorithm.