Today, ReelSEO is proud to release a first-of-its-kind, in-depth report on the unique opportunity that exists for U.S. newspaper companies to grow their audience and advertising base by leveraging video search optimization.
As competition grows to capture the attention of online video viewers, newspapers posses a unique opportunity to leverage their skills and superior content production capabilities to capitalize on the financial promise of online video monetization. Additionally, online video helps the newspaper industry further diversify the demographics of its readers by appealing to a younger audience.
According to research from Borrell Associates, by 2013, online video advertising will generate more revenue than display banner advertising, search marketing, email marketing, and all other forms of interactive advertising. In order to fully take advantage of the incredible opportunity that exists, it is critical that newspapers utilize best practices for publishing video content in a way that makes it easy for users to discover.
Authored by our own Senior Media Analyst, Grant Crowell, "Business Models for New Realities: The Newspapers Industry's Video SEO Opportunity” is the culmination of more than 2 years of industry research, along with numerous interviews with editors and publishers of newspaper companies nationwide.
Visit http://www.reelseo.com/newspaper-whitepaper/ to request your FREE copy of this unique and informative white paper and report.