Super Bowl 2014 is just around the corner but a new study reveals that despite the millions of dollars spent on advertising before, during and after the game, many of the ads are less than effective at engaging their target audience. The commercials should make the viewer want to buy the product or service being promoted, but although many ads went viral or at least generated a great deal of buzz, they didn't deliver the expected sales to the brands.
Facebook is also developing its video advertising platform but is the social network the most conducive for big brands to push their paid content? These and other stories of the day in video marketing, advertising and broadcasting from ReelSEO.
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