The Day In Online Video News And Views 8th January 2014

The Day In Online Video News And Views 8th January 2014

Super Bowl 2014 is just around the corner but a new study reveals that despite the millions of dollars spent on advertising before, during and after the game, many of the ads are less than effective at engaging their target audience. The commercials should make the viewer want to buy the product or service being promoted, but although many ads went viral or at least generated a great deal of buzz, they didn't deliver the expected sales to the brands.

Facebook is also developing its video advertising platform but is the social network the most conducive for big brands to push their paid content? These and other stories of the day in video marketing, advertising and broadcasting from ReelSEO.

The Day in Online Video News

YouTube Big Brother HuffPo

The Day In VoD and Cable News

Aereo Raises $34 Mil Round from Barry Diller’s IAC, Gordon Crawford and Others Variety

Wachowskis Plan Production Of Sensational Netflix Original Series Sense8 WeGotThisCovered 

Google updates YouTube for iOS 7 with improved search results and captions 9to5Google

Hulu Announces Original Programming Slate HollywoodReporter

The Day in Advertising, Marketing and Mobile News

NBC Begins Selling Ads for 2015 Super Bowl Variety

Super Bowl Commercials Are Mostly Ineffective, Study Finds TheWrap

Are Facebook video ads working for brands? MobileMarketer

Wieden+Kennedy rides to P&G’s rescue with winning Winter Olympics campaign MoreAboutAdvertising

But Wait, There's More!

Samsung's 98-inch 8K TV lets us go to the mall without leaving CES Engadget

Dolby Steps Into The Video Domain With Dolby Vision AVMax

Google+ app monitors your video calls and tells you what to say Wired 

The best video on the internet, Don’t Hug Me I’m Scared, gets a sequel Geek

Google Glass While Driving May Become Legal In The UK GeekyGadgets

American jailed over YouTube parody is finally going home DailyDot

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About the Author -
Carla Marshall is the Managing Editor of ReelSEO. She joined the site in 2012 as staff writer and Director of SEO and specialises in video optimisation and organic marketing. She has a background in search and social media. View All Posts By -

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