They say there's no such thing as bad publicity, and SodaStream may end up benefiting handsomely from NFL rules that have censored their 2014 Super Bowl ad. Taking a dig at Pepsi and Coca-Cola cost them an edit of the commercial, but the full version is now online on - where else - YouTube and the ad could generate more views on that site than the company could have originally expected. At time of writing, it has already received 1.8 million hits.
Talking of Super Bowl, good luck if you've got actual tickets and will be attending the game on Sunday. By the way, don't bother taking your smartphone or tablet if you want to live stream the game from inside the stadium to your mates outside. The NFL is going to block mobile streaming video in the Metlife Stadium because there isn't even bandwidth in the world that can stand the strain. Or something. These and other stories of the day in online video marketing, advertising, and cable - from ReelSEO.
The Day in Online Video News
The Day In VoD and Cable News
Comcast Adds 43K Video Subs in Q4 MultiChannel
No alternate camera angles for Fox Sports’ Super Bowl live stream SportsBusinessDaily
The Day in Advertising, Marketing and Mobile News
But Wait, There's More!
Don't Miss Any Stories!
Get daily online video news, tips and trends via email!