They say there's no such thing as bad publicity, and SodaStream may end up benefiting handsomely from NFL rules that have censored their 2014 Super Bowl ad. Taking a dig at Pepsi and Coca-Cola cost them an edit of the commercial, but the full version is now online on - where else - YouTube and the ad could generate more views on that site than the company could have originally expected. At time of writing, it has already received 1.8 million hits.
Talking of Super Bowl, good luck if you've got actual tickets and will be attending the game on Sunday. By the way, don't bother taking your smartphone or tablet if you want to live stream the game from inside the stadium to your mates outside. The NFL is going to block mobile streaming video in the Metlife Stadium because there isn't even bandwidth in the world that can stand the strain. Or something. These and other stories of the day in online video marketing, advertising, and cable - from ReelSEO.
The Day in Online Video News
NFL to block mobile streaming video in Super Bowl stadium Arstechica
Copyright law and fair use: is it legal to caption public YouTube videos that don't belong to you? 3PlayMedia
The Day In VoD and Cable News
Comcast Adds 43K Video Subs in Q4 MultiChannel
No alternate camera angles for Fox Sports’ Super Bowl live stream SportsBusinessDaily
Apple TV Saddles Up Red Bull Digital Network Variety
Why ESPN isn't ready to abandon cable for streaming TheVerge
The Day in Advertising, Marketing and Mobile News
Which Movies Will Have Commercials During Super Bowl XLVIII? SlashFilm
W+K, Coca-Cola Pre-Release Big Game Ad, ‘Going All The Way’ MediaBistro
Here's Toyota's Super Bowl Ad, Featuring Kermit The Frog And Terry Crews BusinessInsider
Scarlett Johansson Biggest Star In Banned Super Bowl Ad Firmament Deadline
Scarlett Johansson’s Banned Super Bowl Ad Pops Online Variety
Groan: GoDaddy to Air Real Woman Quitting Job During Super Bowl Jezebel
Kia, Toyota Push Out Their 2014 Super Bowl Commercials The Matrix and the Muppets AdWeek
Jaguar's Super Bowl Ad Explains Why All The Best Movie Villains Are British BusinessInsider
But Wait, There's More!
Whoa, Google Glass Just Got Way Better Looking (Plus Prescriptions) Gizmodo
Is this video app the future of dating? DailyDot
Attention, Filmmakers: The Tribeca Film Festival Launches Interactive Music Video Contest Indiewire