After yesterday's revelations about Microsoft quietly paying YouTube gamers to promote the Xbox One, another gaming company, EA, are under the spotlight for the same practice. Their deal, called Ronku, pays participating creators a CPM of $10 (that's $7 more than Microsoft were offering) but those taking part have to adhere to some strict instructions in order to qualify for a payout, and that may include non-disclosure about that payment.
After the Wall Street Journal reported that Amazon had approached TV networks about licensing channels for an OTT service, the company said they had no such plans. But I have a feeling we should watch this space....These and other stories of the past few days from ReelSEO.com.
The Day in Online Video News
MiTu Network Signs Licensing Deal With AOL HollywoodReporter
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Canal+ extends YouTube offering after December ratings success DigitalTVEurope
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Samsung Appears To Be Stuffing Pop-Up Ads In Its Smart TVs BusinessInsider
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