Netflix are pioneers in so many areas, but VoD off-line viewing probably isn't going to be one of them. Joris Evers, director of global communications at Netflix, has confirmed that its “very unlikely” that the company will venture into offering offline viewing support for their subscribers. Evers argues that enabling this kind of feature would just complicate matters for their users. OK then.
The Cheerios ad that aired during the Golden Globes didn't go down well at all with a lot of viewers due to it's "mawkish" overtones and the fact that many felt they were being manipulated by the content. There was quite the Twitter backlash against the ad, which just goes to show how careful advertisers need to be with their target audience. These and other stories from the past few days in online video, VoD and advertising from ReelSEO.
The Day in Online Video News
The Day In VoD and Cable News
Blinkbox sales up 245% over Christmas DigitalTVEurope
Netflix Offline Viewing ‘Very Unlikely’ UberGizmo
The Day in Advertising, Marketing and Mobile News
AOL’s Adap.tv signs video ad deal with The Guardian DigitalTVEurope
But Wait, There's More!
Google Glass App Turns Your Life Into a Video Game Cheezeburger