According to a new study released by the Pew Internet and American Life Project, 48% of all internet users have visited a video-sharing website at least once to watch or post a video. This is a huge bump from the 33% usage reported in December 2006. That represents growth of more than 45% year-to-year.
In addition, on a typical day, at least 15% of internet indicated that they had used a video sharing website (either watched or posted a video to a major video-sharing site). This is up from 8% a year ago. This indicates that on an average day, the number of users of video sites nearly doubled from the end of 2006 to the end of 2007.
Lee Rainie, in charge of the study, attributed this growth to both the viral nature of video content whereby users share videos and tell friends, as well as the fact that more people are learning to post videos online. The amount of video content added to the internet over the past year, I am sure, would be staggering to see. But clearly both the increase in content in addition to the increase in overall awareness of online video have helped to cause this increase over the prior year.
"Some people are still quite comfortable with the traditional online experiences and like the stuff they do online," he said. "They think of the video experience as the things they do on other hardware" — like a TV.
In addition, clearly Growth in traffic is also linked to the spread of broadband connections. In their December 2006 survey, 45% of all American adults said they had broadband at home and in this most recent survey, 54% of all adults have high-speed connections at home.
Here are some additional findings from the study:
- 53% of men compared to 43% women have used a video sharing site.
- 70% of adults under age 30 have used a video sharing site.
- Only 16% of those 65 yrs or older used a video sharing site.
- 25% of all Americans have rercorded video at one time or another.
- 300% increase in users posting videos online 14% vs. 4% in 2006.
- Women - use on an average day jumped from 5% to 11% (or an increase of 20%)
- Ages 30 to 49 - use on a typical day increased from 7% to 14% (or an increase of 100%)
- High school graduates - use on a typical day grew from 5% to 13% (or n increase of 160%).
This survey was conducted via telephone and 2054 adults were surveyed. Of those, 1359 (sample size) were internet users who were then ask further questions with regard to video sharing. The survey was conducted between 10/24 and 12/2/2007. Margin of error = +/- 3%. The survey included random calls made to cell phones to reach youths and tech-heavy adults who do not have traditional phones.