Three New Media Lessons Learned In 2011

Three New Media Lessons Learned In 2011

What lessons did 2011 teach us about the new media business? Daisy Whitney shares three lessons learned in online video, social media and connected TV ads in this week's episode, drawing from Shira Lazar's What's Trending, the Old Spice Guy, and research on connected TVs. Please enable Javascript and Flash to view this video.

Here are three new media lessons learned from the 2011 year:

  1. You don't always need a TV network partner to succeed in web video. The web show What's Trending doubled its viewership after being scratched by by using social networking and tenacity.
  2. There's only one Old Spice Guy. Brands are learning that they need to spend money on social media ads, TV ads, online ads, and so on, just as Old Spice did. Any earned media campaign is going to need a big boost of paid media to actually be successful.
  3. Alternative TV viewing is real. In 2011 we saw ad networks and companies like Rovi, Tubemogul, and YuMe develop ways to add connected TVs to an ad buy. We're going to see more of this in 2012, and already 52 million connected TVs are expected to be sold this year.

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Posted in Internet TV, Videos About Video
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About the Author -
By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. She produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV,, Beet.TV, MediaPost and others. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. View All Posts By -

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