Three New Media & Video Predictions For 2012

Three New Media & Video Predictions For 2012

In many ways, 2011 was the year of the tablet, while social TV and online video partnerships enjoyed a robust twelve months as well. Looking ahead to 2012, keep an eye out for standards in tablet measurement, advanced online video deals in measurement, and an increased use of social TV for Web TV discovery. For details on my 2012 predictions, check out this week's New Media Minute.

New Media & Video Predictions For 2012

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  1. Advertisers will work together to develop new standards for tablets.
  2. More video ad networks will partner with Nielsen for online video measurement.
  3. Social TV's big success story will be in video discovery.

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About the Author -
By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. She produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV,, Beet.TV, MediaPost and others. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. View All Posts By -

What do you think? ▼
  • PlaceVine: The Brand Integration Service

    Daisy makes some insightful points in this clip. Online video content, and in particular, high viewer trafficked YouTube channels can expect an influx of brand integration opportunities in the very near future as advertisers begin to realize the burgeoning audience connection power the second screen viewing option brings with it. Our Prexy and CRO Alex Roland, along with our Director of Sales Nic DeCastro penned this forward thinking piece on online video advertising and it's future and it seems to echo a similar sentiment to Daisy's points.