In many ways, 2011 was the year of the tablet, while social TV and online video partnerships enjoyed a robust twelve months as well. Looking ahead to 2012, keep an eye out for standards in tablet measurement, advanced online video deals in measurement, and an increased use of social TV for Web TV discovery. For details on my 2012 predictions, check out this week's New Media Minute.
- Advertisers will work together to develop new standards for tablets.
- More video ad networks will partner with Nielsen for online video measurement.
- Social TV's big success story will be in video discovery.