So yeah, remember those studios who said Netflix is growing too fast and they are trying to band together and stop the "evil streaming empire" from continuing its wildfire-like spread? Well apparently, none of them had large black mouse ears because today, Netflix built a better mousetrap and nabbed Disney TV content along with some extra ABC stuff. That makes me so giddy I want to resort to things like Ker-Pow! Blam-O! and other 1960's campy Batman fight sounds...but I won't. Do you like how I say I won't do something, after just having done it?
One Service to Bind Them
The Netflix offices are probably rife with air-punching and high-fiving after it was announced that they scored big with Walt Disney Co. today inking a deal for Disney Channel, ABC Family and ABC content to enter into the big red envelope.
The deal states that some content from Disney Channel and ABC Family will show up on Netflix streaming just 15 days after initial TV airing. Only past seasons of ABC shows will be available though but those include Lost, Ugly Betty, Grey's Anatomy and Scrubs (reports Bloomberg).
Disney Channel content to stream to Internet-ready TVs and set-top boxes includes Good Luck Charlie, and older Hannah Montana and The Suite Life of Zack & Cody along with films like High School Musical and Camp Rock.
Netflix already has Watch Instantly content from Disney and Sony thanks to a deal with Starz. That will carry on until late 2011.
So who's in and who's out at Netflix?
At this point it's almost easier to just list who is not on Netflix. The New York Post recently reported that Netflix is offering $70-100,000 per episode to show them shortly after they air initially. Some believe this will cause some problems between studios and networks. However, many contracts between them are for broadcast and not streaming and so I suppose if the networks want those rights also, they should draw up some new contracts with the studios, right? Not whine about it and point fingers at Netflix as the doom or television and film production.
We know Disney is in, Warner Bros. penned the 28-day deal (Netflix can stream 28 days after DVD sales begin), Film District just jumped on and Sony has some content there as does NBC Universal. CBS signed a deal in 2008 for some of its catalog, so that's all three major broadcasters that have a presence, the CBS CEO recently said they fall in the center of the love/hate Netflix scale. Paramount, LionsGate and MGM just started in September (via EPIX), but not in HD, just yet.
Time Warner seems to not only hate Disney, but Netflix as well from recent quotes by their CEO.
I think one of the ReelSEO readers summed it up best, consumers don't want a different account for every television network and every film studio (sorry I forgot who said it), we want one place where we can go and get what we want, when we want it. That is certainly what I want, who's with me?