Netflix Loses A Chunk of Content As Studios Switch Alliances

Netflix Loses A Chunk of Content As Studios Switch Alliances

Warner Bros., MGM, and Universal will be taking their titles from Netflix's streaming archive and moving on to Warner Archive Instant.  This is bad for Netflix, for sure, but it's also bad for the consumer I feel, since getting On Demand movies requires multiple services due to exclusivity.  Warner Bros. is definitely the biggest blow, since the studio is behind mega-blockbusters like Harry Potter and all the Batman movies.  The exodus from Netflix goes to show what a difficult business this is to make succeed because the content you rent is owned by others, and they can pull it whenever the contract is done.

This Isn't the End of Netflix, But It Could Be A Sign

This is why Netflix has been so hard at work producing their own content like House of Cards.  When you own it, you don't have to worry about a studio taking it away from you down the road.  But even if studios don't take it away, they can increase the amount of money it takes for others to stream and/or rent that content.  The problem the studios are making for themselves now is that there are going to be too many services to keep track of to get as much content as possible.

This is why Blockbuster stayed around for awhile, even though their failure to see the future ended up being their demise (even then, there were some exclusive deals shutting out other chains, but you could always rely on Blockbuster it seemed).  You could get pretty much rent whatever you wanted under one roof.  You didn't go to Blockbuster one day and find out that Warner Bros. decided to take all their business to Hollywood Video.  It was all there.  Now there are far too many roofs in which to keep track.  Many haven't even heard of Warner Archive Instant.  It's an extra $10 a month if you want their titles now.

Netflix lost Starz in the streaming wars last year.  Now, we sit back and wait to see what Netflix does to recover from this loss.

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About the Author -
Chris Atkinson joined ReelSEO in 2011. He is a longtime film and television reviewer, and has almost two decades of experience in the theater industry. He also writes on his personal blog - View All Posts By -

What do you think? ▼
  • Bruce

    I just took a brief browse through the selection of new additions and most watched on WAI and figured out why no one knows or cares about it. The "new additions" are all at least 40 years old, as are the "most watched", and very few are very good. For the average movie watcher, there was nothing appealing. Only people who have a thing for old movies are going to be willing to pay $10/month, and even that is doubtful since you can get a lot of similar content if you have a Roku box. So, either Warner Archive Instant is going to have to add a whole bunch of recent movies very fast, or this venture is going to die and Netlix will have all of the movies they lost back.

  • Austin

    I spy two typos. Otherwise, great post! What would you suggest us netflix users to do?