In the fight to win back the hearts of consumers burned by the price hike, Netflix might have an ace up their sleeve: your kids. As any major retailer can tell you, if you get the kids... you get the parents... or at least their money. Netflix may be many things, but they haven't shown themselves to be stupid, so they've created a kid-friendly version of the site that strips out the text and focuses on familiar, recognizable characters.

Netflix For Kids?

The new Netflix for kids is still in testing, so it's not showing up for everyone just yet. If it is available for your account, you just need to click the "Just For Kids" tab--a tab which I can't even seem to find at all, so I guess I'm not one of the lucky ones. You can see the tab in the screenshot below:

Netflix For Kids: Going After Your Children With Kid Friendly Version Of Netflix netflix for kids 606x327

The kid-friendly version of Netflix is similar to the original, but very streamlined in presentation. Most of the text is removed and the pages are dominated by cut-out characters from popular childrens' movies and TV shows.

Netflix For Kids: Going After Your Children With Kid Friendly Version Of Netflix netflix for kids 2 606x340

Why A Kid-Friendly Netflix Makes Sense

This just seems all kinds of smart to me. It's obvious to anyone with eyeballs that today's kids are growing up with technology as an everyday part of their lives, more than any previous generation.

As video goes online more and more, with the rise of Internet television and movie consumption, it's only natural that these same children will also migrate toward mobile devices, tablets, and Internet viewing. Why not create a version of the site that lets kids safely (I hope) browse through kid-friendly content on their own?

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Assuming the content is filtered somehow, I know a number of parents who would probably gladly let their child interact with Netflix and decide what they want to watch. And if you get the kids hooked... the parents who have a grudge about the price hike might eventually begin to soften.

What do you think? Is a kid-friendly Netflix something you would use? Do you think it could catch on?

(screenshots from GigaOm)

  • Kristy

    So they do not have the kid friendly version on the tablets yet??

  • Natalie Leske

    The kid-friendly version is nice. Why, oh, why won't Netflix add childproofing? Why can't we block everything but the kid-friendly stuff? Are there safer options out there?

  • Antonio Centeno

    It blows me away how connected my kids are (age 3 and 6) and they use Netflix more than me and my wife. This is a very smart move - they need more princess movies though (ahem - not my suggestion).

    We've looked at moving to Amazon, but I won't do it until their selection increases and they make it impossible for my kids to buy. Found that my son had filled our cart with Lego the other day - glad we had one button check out turned OFF!

  • Yeimi Guerrero

    b, mkjjj

  • SEO-PPC Consultant

    It's just a mere waste of resources. This is my opinion

  • Thomas Myroniak

    Finally. They must have noticed on my account that I watch Phineas and Ferb and Spongebob everyday. Beats Saturday morning cartoons because the kids aren't asking for the latest cereal, toy, etc. every 5 minutes. Need better parental controls though and hopefully this will be included.

    • Mark Robertson

      LOL.... Even I know that you are into Spongebob :-)