If you go to the YouTube homepage today, you will see the winners of the "My Business Story" contest that was announced by Google and American Express back on Oct. 25, 2011. The 32 small businesses featured in today's YouTube homepage ad will be seen by an estimated 22 million people in the United States.
The My Business Story program helped these small business owners make a professional-quality video just in time for tomorrow's "Small Business Saturday," which was created to encourage holiday shoppers to patronize brick and mortar businesses that are small and local. First celebrated in 2010, Small Business Saturday is sandwiched between Black Friday, which is celebrated by big retail stores, and Cyber Monday, which features major e-commerce sites.
The small businesses featured in today's homepage ad come from 11 regions around the country.
Now, if you didn't enter the contest in time to be featured in the YouTube homepage ad, then don't kick yourself too hard. The new video tool that YouTube launched in support of the "My Business Story" program is still available. It's free and fairly easy to use.
All you need to do is shoot some video and photos. Then, upload them into the YouTube Business Story tool. It will even help you with your script. Finally, choose from the free selection of graphic styles and music. And presto chango! You'll have a professional-quality video to share with anyone online.
Greg Jarboe is president and co-founder of SEO-PR, which provides search engine optimization, online public relations, online video marketing, and social media marketing services. Jarboe is author of "YouTube and Video Marketing: An Hour a Day", a contributor to Guy Kawasaki’s "Enchantment: The Art of Changing Hearts, Minds, and Actions", and is profiled in Michael Miller’s "Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus." Jarboe is on the faculty of the Rutgers Center of Management Development and Market Motive. He is also a correspondent for SearhEngineWatch.com as well as SESConferenceExpo’s and SearchEngineWatch’s channels on YouTube. He is also a frequent speaker at the SES Conference & Expo event series. View All Posts By - Greg Jarboe