MultiVu™, PR Newswire's multimedia and broadcast PR company, today announced the launch of a new mobile video distribution service that enables MultiVu customers to extend the reach of their video content to mobile phones, PDAs and other portable devices. The announcement was made at the GSMA Mobile World Conference in Barcelona, currently taking place from the 11th to 14th of February.
Developed in partnership with U-Turn Media Group, MultiVu's mobile video service incorporates U-Turn's VIZGO™ mobile media delivery platform to disseminate MultiVu-issued video content to all popular phone models, making it available to mobile users around the world regardless of the wireless operator they use. The placement of video on mobile phones will be included as part of MultiVu's standard distribution via PR Newswire.
As part of its strategy to provide seamless, cross-platform communication channels to deliver customers' video and audio messages to audiences anywhere and at anytime, this new mobile video distribution service complements the array of new media MultiVu has added to its distribution circuit including video sharing Web sites video delivery to the Reuters Digital Billboard in Times Square, and more.
"The rapid expansion of next-generation communications, such as social networking, video sharing and Web 2.0, is redefining how companies interact with their customers," said Bev Yehuda, vice president, Products, MultiVu, a PR Newswire company. "This is no more apparent than in the mobile world where more and more individuals are using cell phones and PDAs as their primary source for accessing and sharing information. In partnering with U-Turn to offer mobile video distribution, MultiVu is embracing this shift to 'borderless' communications by providing our customers with the means to deliver video content directly to mobile users worldwide, in real-time, and free from the confines of traditional media or geographical location."
Individuals wishing to receive MultiVu videos on their mobile devices can register at the MultiVu Video Portal. Once registered, users will receive a text message enabling them to download the MultiVu Portal application to their phone. With the application downloaded, users will then have the ability to select videos from a list of topics. When relevant content is issued from a MultiVu customer, users will receive an alert on their mobile device enabling them to access and view the video.
"MultiVu and PR Newswire are outstanding partners for U-Turn because the companies recognize that the traditional methods of communications must be augmented with newer approaches for reaching target audiences," said Jim Walz, president, North America for U-Turn Media Group. "As mobile video grows in popularity, companies will quickly realize that it, even more so than blogs and social networks, offers the ability to connect with viewers at almost anytime and in a manner that engages and entertains."
MultiVu™, a PR Newswire company, provides unsurpassed broadcast and multimedia production and global distribution services to organizations that want to reach the media, financial community, general public and other key audiences with their visual and audio messages.
Using the latest technologies and the vast distribution resources of PR Newswire, MultiVu™ multiplies the number of opportunities an organization has to communicate with specific audiences. A variety of current and developing platforms for tape and digital content make this possible, including traditional broadcast TV and radio, financial networks, company intranets, the Web and wireless devices.
About PR Newswire
PR Newswire Association LLC (http://www.prnewswire.com) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.
Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNetSM, eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™, U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media plc of London.
About U-Turn Media Group
Founded in 2001, U-Turn is one of the first companies in the world to bring high-quality video content to mobile phones. The company has deployed mobile solutions in several countries throughout the world and has regional offices in Europe and USA. It is a company focused on enabling broadcasters, media companies, marketing firms and wireless operators the ability to connect with mobile consumers on the move through compelling custom branded mobile applications and services.
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