Multi-Admin User Capabilities Finally Coming to YouTube with Google+ Page Integration?

Multi Admin User Capabilities Finally Coming to YouTube with Google+ Page Integration?

Over the summer YouTube made it possible to associate your Google+ profile with your YouTube account, using your real name instead of some anonymous handle.  This obviously would be awesome for some, and not-so-awesome for others, and you've probably seen a prompt over the past few months that asked you if you wanted to merge your profile and account.  But in the coming weeks, people will finally be able to associate the channel with a Google+ page, which will allow users to use their YouTube account name as their Google identity.

Google+ Pages will Have YouTube Channel Integration

Die hard Google+ users have been looking for complete YouTube integration for a long time, and well, YouTube and Google are huge places and they can't do everything on demand, which in our world is alien to us.  But they eventually do get around to some of these things and "always in motion, is Google."

The ability to merge your Google+ profile with YouTube gives you the opportunity to use Hangouts on Air and take advantage of some social features.  The Google+ page is supposed to give the same kind of social features, only without your exact page name being used.  A channel identity becomes the Google identity, and with a page, you can set it up so that up to 50 people can manage one single Google+ page, which will allow you as "Owner" to provide access to trusted associates (Managers) to post things on the page without giving out your personal login.  Or if you want, one person can control up to 50 Google+ pages.  I guess…just because.  If you run 50 Google+ pages, I'm not sure you're sane.

Multiple Admin User Management for YouTube Channels?

But this multi-user page management appears to translate to YouTube channels as well:

And yes, the advanced Google+ page management features that enable up to 50 people manage a single Google+ page, or a single person to manage up to 50 Google+ pages, will also work for channels that are linked with Google+ pages.

Let's hope that means what it sounds like, namely that we'll be able to allow multiple admin users (configured in our Google+ Page) to have access to a single YouTube account.  Right now, allowing collaborators access to YouTube means giving them your password credentials which is clearly not ideal.

Let's turn to our Google+/YouTube expert, friend, and frequent commenter Ronnie Bincer, who wonders aloud on the YouTube Creator Blog:

This will be a great thing for branded YT Channels to link to G+ Pages instead of Profiles. However Pages still are nowhere as capable as a Profile… and have many problems when running Hangouts on Air. Will the HOA issues for Pages be worked out at the same time? i.e. use of hangout apps for Pages tends not to work right now.

And, Ronnie, I think we all know the answer to that question.  Probably not as we'd like, and it might take forever to iron out all the kinks.  Well, I guess there's a first time for everything and it'll work like gangbusters when it's implemented.

One thing that I like about the merging of the accounts is that it helps "brand" your channel with a social media outlet, so interacting with fans becomes easier.  It also can help with SEO, as your Google integration will help people find you in the world of Google search better.  And with a page, more importantly, you don't have to plaster your real name everywhere and can "stay in character."

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Posted in Youtube Marketing
About the Author -
Chris Atkinson joined ReelSEO in 2011. He is a longtime film and television reviewer, and has almost two decades of experience in the theater industry. He also writes on his personal blog - http://nymoviereviews.com. View All Posts By -

What do you think? ▼
  • http://www.VideoLeadsOnline.com/ Ronnie Bincer

    Sure hope it means what we think it means! Hopefully it won't be like Inigo Montoya of "Princess Bride" and YouTube ends up saying: "You keep using that word… I do not think it means what you think it means!"

    The language is ambiguous at best in the YouTube announcement re. Managers… we all hope it means that the G+ Connected Branded YouTube channel will get Managers, but time will tell. Let's hope it is not "inconceivable!"

  • John Wake

    Commenting on YouTube is terrible compared to Google+. This could help move some YouTube conversations over to Google+ and strengthen the interactivity and discussion.

  • http://www.reelseo.com/author/grantastic/ Grant Crowell

    Just for clarity, we're talking just about a multiple admins existing for just the Google+ "Page" (like for an organization); and not a Google+ "Profile" (which is meant for the individual).

    • Justin Lauschin

      That's correct, Grant.

    • http://www.VideoLeadsOnline.com/ Ronnie Bincer

      The G+ Page setup already can have 50 managers…
      it is the ability for a G+ Page to be associated with a YouTube Channel and possibly the ability for multiple Managers to be allowed to manage the connected YT Account that is new or what we are hoping happens.

  • Guest

    I like this news. There's another rumored news that Google is also working on a way for multiple Youtube channels to be linked to the same Google Account! :) I can imagine that will be a welcome feature for many as well.

    • http://www.VideoLeadsOnline.com/ Ronnie Bincer

      That would sure be saweet… any links you can share as to where this 'rumor' comes from?

  • http://www.reelseo.com/author/grantastic/ Grant Crowell

    Has anyone here been able to manage multiple YouTube Admins from a Google+ Profile page like I have? I took a screen shot of this for my own setup. Basically I have two different YouTube channels, both linked to a separate email account. I can switch between accounts simply by going to the top right arrow next to my Google+ thumbnail image on the YouTube channel, selecting the "switch account" link, and selecting the non-checked link with my full name. (Doing so doesn't actually take me to the other YouTube channel, but it does seem to indicate that this multiple-admin feature is already in place for some users.) Anyone else have any similar experience or insight about this? you have to share

    • http://www.reelseo.com/author/grantastic/ Grant Crowell

      Actually, I did notice this supporting documentation on Google: http://support.google.com/accounts/bin/topic.py?hl=en&topic=2373242&parent=2373965&ctx=topic

      I'm wondering however, if this multiple-admin setup may pose some problems for online video platforms, particularly with how they access YouTube API and try to associate a client's own hosted video account with their YouTube account?

    • http://www.VideoLeadsOnline.com/ Ronnie Bincer

      Grant,
      I have not tried the multi-account sign-in options that Google offers us as honestly it confuses me! I'm guessing that you have chosen to use that option, which could be why you have the ability to change from one Google Account to another (per your screen shots and the link you referenced below in another comment)…

      That is likely a different animal than what GooTubePlus (my name ;-) is planning on offering us with the hoped for ability to have a G+ Page Management thing work with a connected YouTube account. It is all clear as mud to me and I'm paying pretty close attention to it. Time will tell what the heck we get, hopefully soon enough.

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