MTV Partners for Video Syndication Strategy

MTV Partners for Video Syndication Strategy

Viacom's MTV Networks announced Tuesday at CES 2008 that it has partnered with five online video websites, including Dailymotion and Veoh.

MTV has announced agreements with GoFish , MeeVee, imeem, and Comcast's Fancast, which launched Tuesday.  These partnerships are designed to help MTVN's online video distribution and syndication strategy to provide MTV with greater visibility online. The site previously partnered with Bebo and Joost.  In addition, last month it announced deals with Microsoft's MSN and Time Warner's AOL.

Here is the press release regarding MTV's partnership deal with Veoh:

MTV Partners for Video Syndication Strategy

Veoh Networks Inks Deal with Viacom's MTV Networks to Become the Ultimate Source for Video on the Web

Deal Brings Content From MTV, VH1, COMEDY CENTRAL, NICKELODEON and other MTV Networks to Veoh

Veoh Viewers Will Be Able To Find and Watch Their Favorite Video From MTVN, NBC, Fox, and CBS

Veoh Networks (www.veoh.com), the leading innovator in Internet television, and MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), today announced a partnership that will significantly expand Veoh's lineup of TV programming and bring MTVN's popular content to Veoh's more than 21 million unique monthly viewers.

Beginning this quarter, Veoh viewers will be able to easily find and watch programming from COMEDY CENTRAL, MTV, Nickelodeon, VH1, CMT, Logo, The N, Spike TV, AtomFilms and GameTrailers. Show clips will also be available from COMEDY CENTRAL's Emmy and Peabody-Award winning "The Daily Show with Jon Stewart," MTV's "The Hills," Nickelodeon's "iCarly," "VH1's "The Salt-N-Pepa Show," and much more.

"MTV Networks has created some of the most popular, innovative shows on television, so we are very excited to bring their programming to Veoh's highly-engaged viewers," said Steve Mitgang, CEO of Veoh Networks. "With the addition of MTVN's content to our broad selection of video, Veoh is now the ultimate source for both network and independent TV programming on the Web."

"We are very pleased to offer our audiences the opportunity to interact with our content on a premium site like Veoh," said Greg Clayman, Executive Vice President, Digital Distribution and Business Development, MTVN. "Veoh shares our commitment to delivering deep and interactive entertainment experiences to viewers, and will be a valuable partner in MTVN's targeted online syndication efforts."

This relationship complements Veoh's hyper-aggregation strategy, which aims to give viewers access to the best of network television plus the best of independent studio productions and user-generated content -- all through one easy-to-use service. In addition to the MTV Networks content that will be added, Veoh features an extensive array of shows from CBS, NBC and Fox (via Hulu), as well as high-quality content from thousands of independent producers and Internet studios.

"Veoh offers a significant opportunity for publishers and advertisers alike to reach a deeply engaged and rapidly growing audience online. By partnering with Veoh, major media companies can not only make their content available to a wider audience, but also deliver additional valuable traffic to their advertising partners," added Mitgang.

Veoh's partnership with MTVN also comes on the heels of a year of explosive growth for Veoh. During the course of 2007, Veoh's audience grew to 21.5 million unique monthly viewers from 2.5 million, representing an average increase of 20% per month since Veoh.com's official launch in February 2007 and a total year-over-year increase of 760%. Veoh viewers also demonstrated high levels of engagement in 2007, consuming a total of more than 30 million hours of content in November.

About Veoh Networks

Named one of AdWeek's Top 10 Digital Hotlist sites in 2007, Veoh Networks is an innovative Internet Television company that delivers broadcast-quality video programming via the Internet.

The Veoh Networks portfolio includes Veoh.com, one of the most popular video hosting services on the Internet, and VeohTV, a free downloadable application that turns online video into Internet Television. Veoh.com has more than 100,000 content publishers - from CBS, Lions Gate, PBS, National Lampoon, Road and Track and Us Magazine to thousands of independent filmmakers and content producers - and currently attracts over 21 million unique users per month. VeohTV makes it easy to turn any computer into a digital video recorder that allows viewers to watch and record shows from thousands of Internet video sources. For advertisers, Veoh offers compelling ways of engaging with a targeted audience and measuring performance of their ad buys.

Veoh Networks is a privately held company that is backed by leading technology and media investors, including Goldman Sachs, Shelter Capital Partners, Spark Capital, Michael Eisner's Tornante Company, Time Warner Inc., Tom Freston and Jonathan Dolgen. The company's principal offices are in Los Angeles and San Diego, California.

Source: Reuters

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Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

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