Mozilla Grants $100K To Develop Open Source Online Video Platform
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The Mozilla Foundation is trying to open one of the last proprietary parts of the Web: Video standards. The group behind the Firefox browser announced that it is giving a $100,000 grant, by way of the Wikimedia Foundation , to help develop an open-source standard for Internet video.Mozilla is backing a video format called Theora, which is published by the Xiph.Org Foundation. Some tests show that the quality of Theora videos is not as good as H.264. The Mozilla grants are meant to fix that, but I am not sure that $100,000 is anywhere near enough money to make Theora a rival for the commercial formats. And even if it does, there is the question about whether Microsoft, Apple and Web publishers will adopt it.
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Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a professional online video marketing consultant and video SEO expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. Follow Mark on Twitter (@markrrobertson), or Google+. - View All Posts By Mark R Robertson
