Dirt Track racing is one of the largest motorsports in the world, and OneDirt.com will capture all of the action with the launch of a new Online Video Magazine on the PowerTV Media Network. With a combination of exciting online video, articles, news, and event coverage, OneDirt.com and OneDirtTV will offer the Dirt Track participant and enthusiast a variety of exciting technical and feature content.
Since its inception in 2006, powerTV has broadcast millions of enthusiast videos and hundreds of articles on Mustangs, Hot Rods, and LS1 vehicles through Stang TV, LSX TV, and Street Legal TV. Each features freshly written articles, online video, news, and tech — and with over 550,000 viewers, the formula has proven a success.
"Dirt Track racing is one of the largest segments of racing in the world," said James Lawrence, powerTV's founder. "Racers and enthusiasts realize that the internet is a great place to discuss tech content, watch videos, explore thousands of photos, catch the latest event coverage, and learn about how to make their race cars faster and better handling. OneDirt.com's goal is to provide an entirely new, great resource for the Dirt Track community."
Whether it is Sprint Cars, Street Stocks, Modifieds, Sport Compacts, or Midgets — OneDirt.com will have technical content, features, interviews, and race coverage that directly educates the racer, enthusiast or fan. And with an online message forum, racers can communicate directly with each other.
OneDirt.com already has marketing commitments in place with Comp Cams, GM Performance Parts, TCI Transmissions, RHS Heads, Ferrea Valves, JE Pistons, and Scorpion Performance Parts. "The Dirt Track market is one of the biggest for Comp," explained Chris Douglas, Director of Marketing for Comp Performance Group, "We're going to support any resource for racers that helps grow our Circle Track-related businesses."
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