Monetize Your Video Content with New Vzaar Paywall Partnership

Monetize Your Video Content with New Vzaar Paywall Partnership

Vzaar, the online video hosting service, is giving you a new way to monetize your content through a new partnership with MPP Global Solutions who is supplying them a paywall solution. Now you can use the Vzaar service for all your online video hosting and serving needs and throw up a paywall to monetize that premium video content either in addition to or in place of video ads.

If you ask me, I think I would rather have a paywall than video ads. However, it's all about price versus perceived value. I like Hulu because it's $8 and I get all the stuff I might miss with my over-the-air TV tuner DVR card in my PC. It works extremely well. Plus, if I get nostalgic, they have all that old stuff to watch for a night on the couch. That's perceived value to me.

Since Vzaar is all about hosting video and not about taking payment for your content they needed to do a comic book-like team up and form a new super powered team with MPP. So who is this MPP Global anyway?

A little research showed they are a major online payment processor who are partnered with some other big online video names like Brightcove, Accedo Broadband and Edit.tv. They also do payment processing for Philips Smart TVs, the Times Online and Playjam (a connected TV social gaming platform). So they know what they're doing is what I'm getting at.

MPP the Gatekeeper

Now you can upload content to Vzaar and set it to private (if you changed the default) then, be sure to limit the videos to the domain you want them on.

Once you've got them all in place you can then head over to MPP Global Solutions and setup the ePayment page or paywall if you prefer. You can set it to be either pay-per-view or subscription-based and the pages are customizable.

The thing is, before you can even work with MPP Global Solutions, you need to contact them, get an account set up, and they're most likely going to take a sizable cut of the monies you accumulate. It's all very closed-loop in that there is zero information about any of it on the consumer-facing side of the website, zero transparency until you talk to them. That generally means it's pricey and they only want to work with high volume sites that are going to generate large amounts of revenue. Just my personal feeling about it all, nothing against them per se, but when I see a site like that, it's the first thing I think. They make you ask so they can find out whether you can afford it or not.

So while you can do it with Vzaar and MPP Global Solutions, there's no clear path on how to do it and no guarantee that you'd qualify to even become an MPP Global Solutions client. This made me start thinking that I should do an article talking about all the ways you can monetize and a list of services to do just that for online video. So I'll start doing some research on that. Since I'm a small business owner and I have some video projects in the works it's something that would be partly for my own records as well.

So off I go, instead of further stealing thunder from this, I'll go start that new article straightaway.


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Posted in Video Tools & Software
Video Companies: ,
About the Author -
Christophor Rick is a freelance writer specializing in technology, new media, video games, IPTV, online video advertising and consumer electronics. His past work has included press releases, copy-writing, travel writing and journalism. He also writes novel-length and short fiction as part of Three-Faced Media . View All Posts By -

What do you think? ▼
  • videoleadsonline

    I for one am very interested in the various places where I can put my 'premium video content' and be able to charge for access to it either per view or by subscriptions…. Do it! Let us Hound Dogs know what you find out!

    • Yaron Biton

      I suggest you try Sparkeo.com..

  • http://www.JoshRimer.com/ JoshRimer

    With both my video views and RPM lower on YouTube this year, I'd like to start experimenting with providing premium content separately.  I make a lot of song parodies, so I wouldn't mind seeing if people would be willing to pay a small amount to view the full music video elsewhere if they liked the short version I put up on YouTube.

  • cincyvideos

    Thanks.  I have a client who needs something like this…BUT: about that annoying pop-up window asking me to share the content…REALLY?? I havent read it yet. Why would I want to share something I havent read?? Many times REEL SEO teaches me how to do things.  SOME times, REEL SEO teaches me how NOT to do something.

    • http://www.reelseo.com/ reelseo

       @cincyvideos Hey, thanks for commenting.  Can you clarify what you mean about pop-up?  Is there something popping up on my site that's asking you to share or were you talking about something else? 

      • cincyvideos

         @reelseo  Sure.  it was on this page.  Pops up in the middle and obscures the content.  I've seen it before, but cant replicate it on a second visit.  There was another one just now, but it was at lower right and for a survey.  Usually, I dont read them, I just clock the close button.

        • http://www.reelseo.com/ reelseo

           @cincyvideos Thanks for letting me know. That's really odd. We shouldnt have anything doing that.  If you dont mind, and you see it again, I'd love your help if you could perhaps send over or link to a screenshot.  Sorry for that, we shouldnt have a popup like that.

      • cincyvideos

         @reelseo ahh. Found it. It's when you hover over the Share This link.  My mouse probably went over it this morning without realizing it.  You can read the story without the link, but it does pop up if you touch that link

        • http://www.reelseo.com/ reelseo

           @cincyvideos Thanks.  Ill look into that. It's only supposed to do that when you click on it so not sure why it's doing it on mouseover for you :(

  • Jowillie

    Can't wait for your research on this very important topic. Thanks

  • http://www.videoleadsonline.com/ videoleadsonline

    I for one am very interested in the various places where I can put my 'premium video content' and be able to charge for access to it either per view or by subscriptions…. Do it! Let us Hound Dogs know what you find out!

  • http://www.JoshRimer.com/ JoshRimer

    With both my video views and RPM lower on YouTube this year, I'd like to start experimenting with providing premium content separately.  I make a lot of song parodies, so I wouldn't mind seeing if people would be willing to pay a small amount to view the full music video elsewhere if they liked the short version I put up on YouTube.

  • cincyvideos

    Thanks.  I have a client who needs something like this…BUT: about that annoying pop-up window asking me to share the content…REALLY?? I havent read it yet. Why would I want to share something I havent read?? Many times REEL SEO teaches me how to do things.  SOME times, REEL SEO teaches me how NOT to do something.

    • http://www.reelseo.com/ reelseo

       @cincyvideos Hey, thanks for commenting.  Can you clarify what you mean about pop-up?  Is there something popping up on my site that's asking you to share or were you talking about something else? 

      • cincyvideos

         @reelseo  Sure.  it was on this page.  Pops up in the middle and obscures the content.  I've seen it before, but cant replicate it on a second visit.  There was another one just now, but it was at lower right and for a survey.  Usually, I dont read them, I just clock the close button.

        • http://www.reelseo.com/ reelseo

           @cincyvideos Thanks for letting me know. That's really odd. We shouldnt have anything doing that.  If you dont mind, and you see it again, I'd love your help if you could perhaps send over or link to a screenshot.  Sorry for that, we shouldnt have a popup like that.

      • cincyvideos

         @reelseo ahh. Found it. It's when you hover over the Share This link.  My mouse probably went over it this morning without realizing it.  You can read the story without the link, but it does pop up if you touch that link

        • http://www.reelseo.com/ reelseo

           @cincyvideos Thanks.  Ill look into that. It's only supposed to do that when you click on it so not sure why it's doing it on mouseover for you :(

  • Jowillie

    Can't wait for your research on this very important topic. Thanks

  • Yaron Biton

    Hi, have you tried out Sparkeo.com ?

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