Some of you out there might perceive the camera in your phone to be the beautiful, cheap way to shoot your business videos.  But the limitations of these cameras are noticeable, to the point that there are only a few instances and circumstances where you should ever use it.  So, while your iPhone can take great videos that you can show your friends when you went to Mount Rushmore that one time, they shouldn't be taken seriously as professional video.  But, there are circumstances in which you can use them, and here are some things you should consider when you decide to use these devices.

Using Your Mobile Phone for Business Video

Things to consider:

  • Where is your video going to end up, if not the web?  If it's anywhere but the web, then skip the camera in your phone altogether and get some real equipment.
  • Phone cameras can be good for grass-roots or a customer testimonial...once.  Don't do any more than that.
  • If you're going to use a phone on your camera, use the latest model that can shoot at least 1280 x 720 HD.
  • Don't shoot in low light, and get a tripod or stabilize your phone on a ledge if you have to.  No Blair Witch Project here.
  • Camera phones have tiny lenses and image sensors that aren't very good at shooting.  So you need to shoot in good light, or light the scene, or well...just get a better camera.
  • Capturing audio is obviously bad with phones: low audio, distortion, ambient noise...for Apple products you can use the Rode iXY, or you could even get a separate recording device like the Zoom H4N

Remember, your business has an image to maintain.  And using the phone in your camera to shoot sales videos, landing page videos, about-me videos, etc., is not a great way to go.  Get professional equipment or hire a professional.  Image is more ways than one.

  • Josh Rimer

    I have a Canon HD prosumer camera and a Sony HD camcorcorder, but my most viewed video last year (over 400K) was shot on my iPhone 4S: Most people are really surprised when I tell them that's what I used. I did interviews in a noisy environment with only the natural lighting. There's still a lot to be said for their quality and UGC feel - people often like a video when it seems to be shot by a regular dude instead of something from a polished pro.

  • Mark Wonderlin via Facebook

    iPhone for your business videos? Epic fail

  • Bo Wich via Facebook

    Great post. My favorite is - exposure changing drastically during a shot when they pan by a window in the scene. "Product Knowledge" video suddenly becomes a "Dude on the run from his ex-wife" in silhouette video. Craptastic