Mixpo Rocks $4M Investment and Rolls To AlwaysOn OnMedia NYC

Mixpo Rocks $4M Investment and Rolls To AlwaysOn OnMedia NYCToday, Anupam Gupta, the CEO for Mixpo, an online video advertising platform that we've covered in-depth, will be accepting the OnMedia 100 award at the AlwaysOn OnMedia NYC Conference.  In addition, the company announced today that it had received a $4 million follow-on investment, led by Madrona Venture Group.  Today's news comes on the heels of five new partnerships with local media publishers, including leaders such as NBC Local Media, Tribune and Freedom Communications, announced last week.

Here are the details:

Mixpo has been recognized by AlwaysOn as an OnMedia 100 winner and will receive the award as a leading company in the emerging technology space of advertising, publishing, marketing, branding and public relations. Mixpo was selected by the AlwaysOn editorial team based on its demonstration of growth, market opportunity, quality of innovation, and customer traction. Today, Mixpo President and CEO Anupam Gupta, is a featured speaker at the AlwaysOn OnMedia NYC conference.

"It's an honor to be recognized by AlwaysOn as one of the OnMedia 100 technology companies," said Mixpo's Gupta. "Ad dollars are shifting from traditional media to online local advertising. We're excited about the potential video has to drive more effective results for local advertisers – large or small.”

The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2009 list of the best disruptive technologies from around the globe.

"The technology behind our platform is complex but we're hyper-focused on making the user experience simple and delivering tangible results for advertisers," said Brian Cohee, Mixpo's CTO. "We believe that enabling any advertiser to run actionable VideoAd campaigns is what makes our technology disruptive.”

Follow-on Investment

Mixpo also today announced a $4 million follow-on investment led by Madrona Venture Group, including Growthworks Capital Ltd. and Yaletown Venture Partners. On the heels of building a robust and comprehensive technology platform and partnering with major local media publishers, including Comcast, NBC Local Media and Tribune, the investment will be used by Mixpo to accelerate its growth, further enhance its platform, and extend the Company's leadership in a large and rapidly growing market category.

"Online, locally-targeted advertising is proving to be a large and disruptive opportunity in the current market environment and Mixpo is leading the pack with their partners, customers and technology-driven solutions," said Matt McIlwain, Managing Director of Madrona Venture Group. "We are very pleased to be partnering with the Mixpo team who is delivering tangible results for their customers and investors alike.”

Today's investment brings the total funding raised by Mixpo to $10.5 million.


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About the Author -
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

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