As much as people have complained about, and predicted the fall of pre-roll video advertising, advertisers continue to embrace and spend significant money on this format of online video advertising. As recent proof of that, BrightRoll, a video advertising network just closed what may be the largest pre-roll video advertising buy yet.
According to Daisy Whitney at TVWeek.com, BrightRoll, just signed up an advertiser for a $1 million dollar, 1 month long online video ad campaign. And what's more is that the entire deal is for pre-roll video advertising to appear across 30 of BrightRoll's media publishers.
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