If you've followed the current Republican Presidential Candidate Debate, Michele Bachmann is still hammering away at Rick Perry's mandated HPV vaccinations with a new video released yesterday on her YouTube channel. Here are 5 reasons of what's wrong with "teambachmann”'s attempt to be current with controversy, from a video marketing standpoint.
The mainstream media has been all abuzz about Republican presidential candidate and Tea Party favorite Michelle Bachmann's statement recently made at the last presidential debate, receiving much criticism for her statements about HPV vaccines which were repeated in several live televised interviews. Assuming this was "Team Bachmann's" attempt to set her record straight, here is their own political YouTube video released just yesterday by the campaign...
[Video Removed by YouTube]
Why The Michele Bachmann Political YouTube Video Sucks
Here are 5 things I find particularly disappointing about teambachmann's YouTube video:
#1:The audio quality sounds like it was recorded in a bathroom.
#2: The video's title is too long at 76 characters. (Google cuts off title listings of YouTube videos at 61 characters, and YouTube suggested videos only show the first 47 characters, including with spaces.)
#3: Makes no textual mention of the topic that the source of the controversy is about ("HPV”) in the title or description of the video – just one keyword in the "tag" section at the bottom.
#4: They won't allow any user feedback. The "adding comments" feature is disabled for this video.
#5: No closed captioning text. (Don't they care about the hard of hearing or people who can't understand her clearly?)
Not to mention, her campaign has completely overlooked the "sponsored videos" feature in YouTube, making it ripe for any one of her competitors or detractors to occupy that space on the cheap, and take attention away from her own video.
On a positive note, the lighting and her makeup are pretty decent. Maybe if Bachmann's candidacy falls through, this could be her video audition for a future guest spot on Zack Galifianakis' show, "Between Two Ferns.”
(Although, I think her and the topic of HPV vaccinations would be an ironic twist on the name of the video channel that hosts the show -- "Funny Or Die.")