5 Reasons The Latest Michele Bachmann Political YouTube Video Sucks!

5 Reasons The Latest Michele Bachmann Political YouTube Video Sucks!

If you've followed the current Republican Presidential Candidate Debate, Michele Bachmann is still hammering away at Rick Perry's mandated HPV vaccinations with a new video released yesterday on her YouTube channel. Here are 5 reasons of what's wrong with "teambachmann”'s attempt to be current with controversy, from a video marketing standpoint.

5 Reasons The Latest Michele Bachmann Political YouTube Video Sucks!

The mainstream media has been all abuzz about Republican presidential candidate and Tea Party favorite Michelle Bachmann's statement recently made at the last presidential debate, receiving much criticism for her statements about HPV vaccines which were repeated in several live televised interviews. Assuming this was "Team Bachmann's" attempt to set her record straight, here is their own political YouTube video released just yesterday by the campaign...

[Video Removed by YouTube]

Why The Michele Bachmann Political YouTube Video Sucks

Here are 5 things I find particularly disappointing about teambachmann's YouTube video:

#1:The audio quality sounds like it was recorded in a bathroom.

#2: The video's title is too long at 76 characters. (Google cuts off title listings of YouTube videos at 61 characters, and YouTube suggested videos only show the first 47 characters, including with spaces.)

#3: Makes no textual mention of the topic that the source of the controversy is about ("HPV”) in the title or description of the video – just one keyword in the "tag" section at the bottom.

#4: They won't allow any user feedback. The "adding comments" feature is disabled for this video.

#5: No closed captioning text. (Don't they care about the hard of hearing or people who can't understand her clearly?)

5 Reasons The Latest Michele Bachmann Political YouTube Video Sucks!

Not to mention, her campaign has completely overlooked the "sponsored videos" feature in YouTube, making it ripe for any one of her competitors or detractors to occupy that space on the cheap, and take attention away from her own video.

On a positive note, the lighting and her makeup are pretty decent. Maybe if Bachmann's candidacy falls through, this could be her video audition for a future guest spot on Zack Galifianakis' show, "Between Two Ferns.”

(Although, I think her and the topic of HPV vaccinations would be an ironic twist on the name of the video channel that hosts the show -- "Funny Or Die.")

 


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About the Author -
Grant Crowell is a veteran “social video stylist” working in video marketing since 2005. He has worked in the online marketing industry since 1996 providing digital strategies and development to enterprises and entrepreneurs of all sizes, including Video SEO, YouTube marketing, video UX best practices, performance testing, legal issues and ethics. Contact Grant @ http://grantcrowell.com/. View All Posts By -

What do you think? ▼
  • Grant Crowell

    I want to see Michelle Bachmann on "Between Two Ferns." She's used to not looking into the camera.

    • http://www.facebook.com/profile.php?id=1177363116 Mark Robertson

      That would be so great, though it would never happen :-)

  • http://www.facebook.com/profile.php?id=100002529436423 Robert Wittner

    Whenever the press attacks Bachmann, she gets a flood of support and money. She becomes ‘Every Woman,’ a misunderstood Tea Party mother of five facing down an elitist, arrogant, Obama-leaning press corps. The dogs bark, but the caravan moves on.

  • Rachel

    Michele Bachmann for President!

  • David

    Elect any candidate but Obama. Pass it on!

  • http://www.facebook.com/profile.php?id=170100766 Tim Schmoyer

    For what it's worth, ReelSEO doesn't use closed captioning either. haha

  • Victor

    The article makes some valid points, but the sneering tone of it is just unprofessional. And Mark Robertson's name calling is, using his own words, retarted. Didn't expect you guys to stoop so low.

    • http://www.reelseo.com/author/grantastic/ Grant Crowell

      Unfortunately, we expected Michelle Bachman to stoop so low.

  • http://www.reelseo.com/about/mark/ Mark R Robertson

    Victor. You know, you're absolutely right about my own comment. I could have used a better choice of words and it's offensive to others. As for the "sneering tone overall" I completely disagree. We aren't the NYTimes and we aren't writing about politics from the standpoint of what candidate is better than another. Grant doesn't stoop at all in my opinion. He took an objective look in terms of the video.

  • Victor

    I appreciate your response, Mark. Because you are an industry publication is precisely why you may want to avoid political controversy - unlike NYT, who are in the business of political opinion, where controversy is inevitable. As for Grant's tone, I think his comment speaks for itself. I think he fails at being objective, just as he fails at being funny.