Marvel, WeVideo, Lets Fans Make Their Own Avengers ReMix On YouTube

Marvel, WeVideo, Lets Fans Make Their Own Avengers ReMix On YouTube

So, as huge comic book adaptations to the big screen do, The Avengers is generating a lot of excitement and will kick off the summer movie season come May 4 (except apparently everywhere else in the world, that gets to see it early).  Marvel and Walt Disney Pictures are doing something pretty cool with The Avengers leading into the release: using WeVideo, fans can go to YouTube and cut their own trailers with music from the movie.  So far, a little over a hundred of these have been made.  It's a unique way to engage an audience and build excitement for a major film.

Marvel's The Avengers Remix On YouTube

Here's the lovely Cobie Smulders, who plays Maria Hill in the film, introducing us to the Avengers Remix:

This is sort of your chance to become a trailer editor, and cutting trailers is ridiculously fun.  Here's one of the many fan-created trailers, using Soundgarden's "Live to Rise":

I love this idea.  This puts an active participation of the movie into the fans' hands.  If you're a big fan of a movie like The Avengers, you're just counting the days until the midnight screening.  But this puts an activity into your hands, and Marvel is supplying a whole bunch of money images for you to cut together and generate excitement.

This is a large-scale call-to-action, with creativity in mind.  This is a really smart move, even if the movie was already destined to make hordes of cash anyway.  Building extra buzz and making people aware, "This movie is imminent" can never be a bad thing.

Now, if I had one thing I would have added to this, is to make it a contest of some sort.  As it is, you have a bunch of people making videos and they pat themselves on the back for cutting a trailer, but there's not extra incentive for others to watch every video that's on the page.  It would have been nice to put this to a vote, and the winner gets to go to a premiere or gets a bunch of swag or something.

Still, this is a good idea and you should check it out.

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About the Author -
Chris Atkinson joined ReelSEO in 2011. He is a longtime film and television reviewer, and has almost two decades of experience in the theater industry. He also writes on his personal blog - http://nymoviereviews.com. View All Posts By -

What do you think? ▼
  • Marklive

    Nice read, I also did a similiar video to these as well.  Basically my take w/ a comedy perspective to it.
     

  • videoleadsonline

    Making it a contest... yeah, I'd vote for that  ;-)

  • Marklive

    Nice read, I also did a similiar video to these as well.  Basically my take w/ a comedy perspective to it.
     

  • http://www.videoleadsonline.com/ videoleadsonline

    Making it a contest... yeah, I'd vote for that  ;-)