The Next Wave for Online Video Search Optimization

Last month, I was presented with an opportunity that I couldn't pass up to speak at SES San Jose 2009 . Of course, I accepted and participated on a panel along with Gregory Markel, Founder and President of InfuseCreativeDavid Burch, Director of Marketing for Tubemogul, and Erin Bouchier, Business Lead for Google / YouTube.  The session was titled, "The Next Wave for Online Video."

Although the title of the session was, "The Next Wave in Online Video,"  the core focus on the session was with regard to video and search engine optimization, hence the title of this post.  Here is the description from the agenda:

"While the good old organic results pages still attract tens of thousands of experts probing the latest algorithmic quirks and optimization techniques, video search remains relatively uncharted waters. Panelists discuss the importance of optimizing for video search, and probe into tactics like keyword research, copywriting, reputation enhancement, and sponsorships and special programs"

The Next Wave for Online Video Search Optimization

I was asked to provide an overview of, a few tips for video SEO, and to talk briefly about the rapidly changing landscape of online video.  In my presentation (see below), I decided to focus somewhat on just a few of the many many things that have happend over the past year in the online video space that I think are particularly important with regard to Video SEO moving forward.  Additionally, I provided just a few tips for optimizing for video results with universal search.

Here is a tip that I'm surprised more folks have not talked about.  If you already have a page that is ranked high in Google for a particular keyword (excluding your home page), try adding a video to that page and then submitting a video sitemap to Google.

The following is my presentation from the session:

Special thanks to Gregory Markel for presenting this opportunity to me.

Thanks our sponsor for video coverage of the conference – TurnHere. TurnHere Internet Video is a leading online video marketing services company. Check out the TurnHere affiliate program and earn money by offering online video marketing solutions to your clients.

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About the Author -
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

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