Maker Studios, a media company that bridges the gap between YouTube and television, will be launching PoliPop later this spring. YouTube’s first entertainment and politics network will feature Alphacat, Bad Lip Reading, Steven Crowder, James Kotecki, Liberal Viewer, and Lee Doren.
PoliPop: YouTube's Entertainment & Politics Network is Coming
As the featured video on PoliPop’s channel says, the network features original shows and videos from content creators “on the left, on the right, and out of this world!”
[Video removed from YouTube]
One of the pre-launch videos uploaded to PoliPop back on Feb. 14, 2012, is entitled, “GLEASE ft. ALPHACAT & OBAMAGIRL! (SERIES.LY #1-Glee/Grease parody).” It’s the first video that Alphacat and Obama Girl have appeared in together.
Another pre-launch video uploaded to PoliPop’s channel on Feb. 28, 2012, is entitled, “GOPussy Cats: SUPER TUESDAY! (SERIES.LY #2 – Bangles Manic Monday parody).” The GOPussy Cats are: Mittens Romney (Kimmy Gatewood), Cute Gingrich (Stefanie Wood), BonBon Paul, and Sandy Torum (Rebekka Johnson).
The latest pre-launch video added to PopiPop’s channel on Mar. 20, 2012, is entitled, “KONY RESPONDS TO KONY 2012 VIDEO (Series.ly #3).” Former Saturday Night Live (SNL) star Horatio Sanz wrote and directed this video, starring Jerry Minor.
And that’s not all. According to a reliable source (code-named Johnny X), PoliPop will be piloting some more original shows with celebrities next month. Who are these celebrities? All I’ve been told is they are “some pretty big names.”
In the interim, PoliPop will be releasing more pre-launch exclusive videos and the network is continuing to sign new channels.
PoliPop also just signed up:
- Jack Hunter’s the “Southern Avenger”.
- “Hip Hughes History.”
- Joe Baur’s fun little new news channel, “Mildly Relevant.”
- Susie Sampson’s Colbert-esque “Tea Party Report.”
- Eric Cunningham’s “The Full Ginsburg.”
- William Hyde’s “The Will of DC” which puts out “YouTube News Daily.”
And according to my reliable source (Johnny X), a number of other new channels will be added over the next two months. So, PoliPop will not only be YouTube’s first real entertainment and politics network, it should also be the largest one.
Is There an Audience for PoliPop on YouTube?
Well, according to Nielsen @Plan Q3’11, 57 percent of all Comedy Fans are on YouTube. That’s 27.3 million out of 47.7 million people. (Comedy Fans are defined as Adults that watched Comedy Central in the past week, rented a Comedy Film or attended a Comedy Club or Show in the past month.)
In other words, YouTube reaches over 12 times the Comedy Fans as the sites Fmylife.com, eBaumsWorld.com, Cracked.com, and Fail Blog COMBINED!
Comedy Fans are:
- Wealthy – 8 percent more likely to earn an income of $100k+.
- Influential – 15 percent more likely to be a decision maker in the business world.
- 97 percent go online 5-7 times a week.
- 69 percent have attended a movie network in the last 30 days.
- 51 percent entertained at home in the last 30 days.
And according to Nielsen @Plan Q3’11, 67 percent of all Political Junkies are on YouTube. That’s 1.8 million out of 2.7 million people. (Political Junkies are defined as adults aged 18 and above that are political professionals or political support staff.)
Political Junkies are politically savvy as well as:
- Wealthy – 161 percent more likely to earn an income of $150K+.
- Influential – 82 percent more likely to be a business decision maker.
In addition, Political Junkies actively consume information both online and offline:
- 94 percent are registered to vote.
- 38 percent read an international newspaper in the last 7 days.
- 33 percent signed a petition in the last 6 months.
- 47 percent read a daily newspaper in the last 7 days.
- 34 percent are registered as a Republican.
- 32 percent are registered as a Democrat.
So, yes, there are audiences for PoliPop to engage on YouTube. And there is a dearth of competition.
The Daily Show with Jon Stewart and The Colbert Report from Comedy Central aren’t going to launch YouTube channels before an appeals court hands down its ruling in the Viacom International, Inc. v. YouTube, Inc. case. And NBC’s Saturday Night Live isn’t likely to launch a YouTube channel as long as NBCUniversal Media LLC owns 32 percent of Hulu.
So, the odds are very good that PoliPop will launch its entertainment and politics network and engage a significant percentage of Comedy Fans and Political News Junkies on YouTube months or even years before its major competitors do. And that means the folks at Maker Studios should be laughing all the way to the bank.
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