On my recent trip to Machinima headquarters, I got a chance to speak with CEO Allen DeBevoise. One of the things I was interested in talking with him about is how Machinima goes about generating their wide range of online video content. Turns out they use a combination of in-house productions and YouTube creators, and have a team of over 2,000 filmmakers in their directors community.
One of the chief areas of focus at Machinima is filmmaker development. They're really trying to cultivate the members of their community and help their filmmaking mature. Says DeBevoise:
Yeah, we, you know we're really trying to help them, you know a lot of them are now doing this full-time. And we had an event recently at the W in Hollywood where we brought a bunch of them together and really trying to do different things about how do we help them with their career? Do they want to do this full-time? What other insights we can give them in terms of how to actually you know, metatag, tagging and all the proper things to do to get the most amount of views.
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Allen: There are different types of videos. We get some that are the official content. Like, we are the best in the business at driving video views around gaming and movie trailers. We just drive huge numbers and it just fits our demographic. And so that’s content that’s created by them and we just take it and use it to drive video views for them.
Then there are internal shows that we produce and there are like shows like Inside Gaming, there are shows about gaming, core gaming. And then there’s content that we generate from what we call the directors program which are people that are directors who are making content on YouTube. They may have their own channel and they actually make it for their own channel and they also make it for, some specific stuff for our channels as well.
Mark: So you sort of have a community of filmmakers –
Mark: -- and directors.
Allen: Roughly over 2000 of them.
Mark: How do you leverage – do you leverage that community to do anything with that community outside of, you know, submitting content?
Allen: Yeah, we, you know we’re really trying to help them, you know a lot of them are now doing this fulltime. And we had an event recently at the W in Hollywood where we brought a bunch of them together and really trying to do different things about how do we help them with their career? Do they want to do this fulltime? What other insights we can give them in terms of how to actually you know, metatag, tagging and all the proper things to do to get the most amount of views. And obviously being part of the network gives them the ability to get more views then if you’re on your own, right? Cause there’s a network affect. And so there’s a combination of things that we do, but we’re really excited about it. And out of that world there’s this whole kind of hybrid gamer-filmmaker that is arising and there are filmmakers like Kevin Tancharoen and other people that are doing amazing work and is going to be the next generation of you know the J.J. Abrams and the Jim Cameron’s etc.