Everyone talks about YouTube, heck, even we talk about them in various forms and for various reasons. They're the 800lb gorilla, only we all talk about it all the time. Well this time round I'm not (yes, I know I just did). I'm going to talk about all those other sites out there that show video.
Right so looking down the list of websites that are mainly focusing on video takes quite some time these days. Since we're talking about time that's the perfect segue. Over 50% of all time spent watching videos, is not on that site I said I wouldn't talk about. In fact almost 75% of all time is spent watching video elsewhere. 52% of that time is spent on the lower half of the charts, the sub Top 25 video sites. While (damn I have to say it) YouTube is pulling 26% of the time spent, and a massive amount of streams (some 13 Billion a month now) they only account for a quarter of time spent watching video.
Crazy huh? Unfortunately, comScore's 2009 US Digital Year in Review, where I gleaned this super keen information, did not list the video sites in question. What we can list are the sites that are NOT in those which are consuming 75% of online video viewing (you can then extrapolate a lot from that I imagine).
Below is the list of the Top 50 properties ranked by comScore.Why? Well here's the thinking.
If 50% of these sites are in the Top 25 Video Properties, you then know the top 25. We of course know that the top 10 video properties include (number is their rank below) Google sites (1), Hulu , Microsoft Sites (3), Fox Interactive Media (7), Yahoo Sites (2), Viacom Digital (17), Turner Network (11), CBS (12), Megavideo and AOL (4).
We can guess that Facebook, Comcast, Disney all rank in the video sites mentioned so that gives us 13.
Probably also ranking in the Video sites are – NBC Universal, ESPN, Time Warner, Discovery and maybe Real.com. That gives us a total of roughly 18 sites. Throw in ABC (not listed anywhere so far) and we've got 19. Amazon is probably included as it is in the German version so that's 20. Come up with 5 more and we've got a pretty accurate list. Myspace, MetaCafe, Blinx, DailyMotion and of course NetFlix (comScore ranked them top 20).
After all that work, I found this:
|comScore Video Metrix (U.S.)||Videos (000)|
|Total Internet : Total Audience||33,242,835|
|1. Google Sites||13,242,487|
|3. Microsoft Sites||561,052|
|4. Fox Interactive Media||550,505|
|5. Yahoo! Sites||539,416|
|6. Viacom Digital||372,641|
|7. Turner Network||366,987|
|8. CBS Interactive||297,298|
|10. AOL LLC||209,957|
|12. Disney Online||171,946|
|16. NBC Universal||160,205|
|20. Break Media||120,104|
Well… I was close and missed Vevo, Justin.TV and Break Media.
Everyone else, you're the ones that people are watching for long periods of time. Well done! Who are you?!