The Death Knell For Google TV? Logitech Revue Drops Price To $99

The Death Knell For Google TV? Logitech Revue Drops Price To $99

Wow! Logitech announced they will take 60% off the price of their Google TV Logitech Revue units because more people are returning the units than buying them more retailers/wholesalers are returning units to Logitech than units are selling it seems. Does that spell the end of the line for the Revue and Google TV or is this just one massive bump in the road?
Here's the clarification on the previous point:

When Logitech's Q1 financial results were reported last week, we stated that returns for Logitech Revue were greater than sales. Some people thought this meant that there were more consumers returning their Logitech Revue products in Q1 than were purchasing the product. This is simply not the case. Remember that Logitech sells mostly to distributors and retailers, not consumers. Since we introduced Logitech Revue in October 2010, consumer returns for the product have averaged at levels comparable to other Logitech products. (those numbers are not publicly available)

Customers are quoted as saying that the device was too complicated and simply didn't have enough content. Considering that much of what can be done on it can also be done on most game consoles, I'm not exactly sure why anyone would need one. Mark loves his, but he's not a gamer and so has no console or other device. So for him, and those like him, it makes sense.

For anyone that has an Xbox 360 or Playstation 3 (and perhaps even a Nintendo Wii) it might not be such an appealing product. However, I do believe that since the unit is now just $99, TechnoDad (my father) might pick one up just to play around with it.

Now, in an effort to boost sales, the Revue is just one-third of the price it started the year at, according to Logitech. What it really sounds like is one of two things: a throwing in of the proverbial towel, or, a way to clear out inventory for Revue 2.0.

It's doubtful that this is the final round in the connected TV battle, after all, Sony is already on board to use Google TV in its Smart TVs.

I am not ready to say that Google and Logitech are done here. After all, there are some people who love the devices and have a use for them. Those early adopters, like Mark, have a need and the unit fills a niche. Others, like those with an Xbox 360 with Kinect (and Bing) don't really need it since it's got web as well as Hulu, Netflix and Zune. Same goes for those with a PS3 which has Hulu, Netflix, Qriocity and the Playstation Network store along with a Blu-Ray in it and a web browser.

The major difference between those items and Google TV is that the latter is made to watch and surf at the same time while the others are not. That's the truly useful feature if you ask me. Often I will watch something and want to share on Facebook (Hulu has a great implementation right in the page) but I don't want to leave the content I'm watching.

Come to think of it, with TechnoDad's new mega media PC, he doesn't even need a device like Revue anymore. Too little too late, methinks now. Logitech might need to focus on the remotes for those connected-TVs now.

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Posted in Internet TV
About the Author -
Christophor Rick is a freelance writer specializing in technology, new media, video games, IPTV, online video advertising and consumer electronics. His past work has included press releases, copy-writing, travel writing and journalism. He also writes novel-length and short fiction as part of Three-Faced Media . View All Posts By -

What do you think? ▼
  • http://www.facebook.com/profile.php?id=637690777 Sam Allen

    One thing you have missed with Google TV is that you can search all the information from different sources in one place. On the xbox or playstation you have to go to the youtube app, zune app or sky individually and they don’t offer you everything.

    You also have to pay extra if you want to use sky on the xbox and you are only limited to sky there is no option for virgin tv or bt. I also like the ability to search by tv channel or program which you can’t do on sky. You also have to pay to be online with Xbox. Google TV is just a one of payment.

    I think the problem with Google TV is its not easy to manage all that information in one place.

    What do you think of Tivo?

    • http://www.facebook.com/profile.php?id=1052784385 Christophor TheAuthor Rick

      I don't :) Currently, I have no cable or satellite subscription to DVR stuff. When I do, I will just use my computer to manage my DVR content. I do agree that the app-to-app movement on the consoles is annoying. I also said that I prefer to not leave the content when sharing etc.

  • http://www.facebook.com/profile.php?id=726595032 Jeff Jones

    The "more people are returning them than buying them" thing has been debunked. You might want to check your facts before writing. More units were returned from retailers (ones that had not been sold at all, not returned from consumers) than were sold last quarter. This means that particular box has not been successful. However, when the 3.1 update hits home in September everything changes for Google TV.

    • http://www.facebook.com/profile.php?id=1076683922 Mark Hamzy

      Fanboi!

    • http://www.facebook.com/profile.php?id=1052784385 Christophor TheAuthor Rick

      I'll have you see my other comment sir... as their statement clearly says, it was a clear misunderstanding. It most likely came from their mixing of information saying that people were returning them as hard to use and then not clearly stating that the returns they were speaking about was from retailers/wholesalers.

    • http://www.facebook.com/profile.php?id=1052784385 Christophor TheAuthor Rick

      Regardless of the misunderstanding, it's obviously NOT GOOD which was the point Mr. Pedantic.

    • http://www.facebook.com/profile.php?id=726595032 Jeff Jones

      Yes, it was a misunderstanding but it has been clarified for days now and your article was posted a few hours ago. You could have, and should have, known this it seems. Is insulting the reader who calls attention to your laziness really the way you want to go here?

    • http://www.facebook.com/profile.php?id=1052784385 Christophor TheAuthor Rick

      The post was written some time ago and just published. Clearly, you hadn't bothered to consider the nature of publishing prior to your snide comment about how I should fact check prior to writing. So yes, I thought returning your insult was appropriate.

    • http://www.facebook.com/profile.php?id=726595032 Jeff Jones

      I should have said "journalistic laziness" instead of just laziness.

    • http://www.facebook.com/profile.php?id=501928744 Drew Chapman

      Jeff Jones You were right, though. The update just came out and the experience is vastly improved.

  • http://www.facebook.com/profile.php?id=1052784385 Christophor TheAuthor Rick

    I was contacted by Logitech with clarification:
    When Logitech's Q1 financial results were reported last week, we stated that returns for Logitech Revue were greater than sales. Some people thought this meant that there were more consumers returning their Logitech Revue products in Q1 than were purchasing the product. This is simply not the case. Remember that Logitech sells mostly to distributors and retailers, not consumers. Since we introduced Logitech Revue in October 2010, consumer returns for the product have averaged at levels comparable to other Logitech products. (those average numbers are not available to the public, I asked).

  • http://www.touchstorm.com Jeff Martin

    I have used Google TV since Logitech came out with the box. Very much like it. I do not own consoles (sorry, but if I game it's on a PC...the way God intended) so I'm not familiar with their interfaces/offerings and not sure if they provide a full-pc/mac-like browsing experience.

    That being said, from what I'm reading here it's like consoles are like my LG Blu-ray player - app driven. Yes Google TV has apps, however there is also a complete browsing experience. I get the full Internet experience (minus Hulu...seriously Hulu, get on board already) on my TV. THIS is where Apple and Microsoft (and others) failed so long ago. To me apps are a bonus. When sitting in-front of your pc/mac would you use a Facebook/YouTube app or just go to the sites themselves for full functionality through the traditional interface?

    I also enjoy the categorization of content (both online, on TV and on my hard drives at home) into one interface and that searches bring up this and many other varieties of related content.

    Google has had a lot of misses lately but, to me, this is a hit.

  • Dennis Mina

    I have a vizio tv some internet capabilities. The one thing it does not have is You Tube. Maybe it will soon. It has limited capabilities but has Netflix, Flicker, Hulu, Rhapsody and others. The Facebook application is VERY Limited.

  • Full Name

    I don't think this is the end of Google Tv, or the revue for that matter. As you have clarified in the article, it is not returns from consumers that is the problem. It is that the price was too high to begin with, so retailers could not move the inventory. With the (perhaps correct) perception that this is comparable to boxes like roku, wdtv and apple tv, 249/299 was simply too much. At 99 it is much more in line, and I actually ended up ordering one myself to check it out.

    The second thing to keep in mind is that google tv (and the revue) is supposed to get a major software update shortly. This will definitely improve it's response etc, and may help on local content playback which is subpar so far.

    The last hurdle for google tv is to get more streaming content. If they can't get hulu, they need at least hulu+ as an option. Many are disappointed by this.

    Some good points for the revue:
    -netflix
    -amazon ppv
    -youtube
    -integrates search well with cable/sat
    -internet browsing (including flash)
    -pandora
    -more apps expected to come (more content, better playback mechanisms, games etc)
    -if you have a pc, you can set up ps3 media server for DLNA streaming of all your local content
    -if you pay for PlayOn (pretty cheap), you can get hulu and lots of other streaming on the box.

  • Rich

    Great death knell, stupid thing is sold out everywhere around here.

  • http://www.facebook.com/profile.php?id=1008681312 Dave Bernard

    I CANT WAIT TO HAVE MY VERY OWN SET FOR MY HDTV!
    :-)

  • http://www.lovebookonline.com Chris

    I just picked one up last night. I'm a gadget guy so the setup was easy. I had an HD Set in my living room that needed...something. I opted out of P33 cause I didn't want a bluray or to buy more games. My xbox/wii is in my game room. This was actually a pretty good solution. I like how it tied into my TV, Network and A/V receiver so seamlessly.

    It's not crazy mind blowing tech but it's an easy (and now cheap) solution as opposed to setting up a media PC.

  • http://www.facebook.com/profile.php?id=1338455441 Mel Ody Schenzel

    hi there just love your picture cute. I would like to talk to you later bye melody.