Nope, not gonna do it no mo! That's what Logitech Chairman and CEO Guerrino De Luca said recently. Shines a new light on the Google purchase of Motorola Mobility doesn't it? The Logitech CEO said that it was a big mistake and that the software was not complete which shot the box in the foot. I think, the ludicrous price tag had something to do with it personally.

Logitech Gives Up On Google TV

Logitech said they won't be making a new version of the box. Currently the Revue sits at $99 and is still collecting dust on many retail shelves. That's not to say they haven't sold, they just haven't sold anywhere near the expected, or hoped for, pace.

So if they're not making any more boxes, and the Motorola Mobility deal isn't quite final, where will the new crop of Google TV 2.0 boxes come from?

Sony is still partnered with Google on the project, so perhaps these "totally new TVs" that Stringer is talking about at Sony will have Google TV integrated into it and run on Android. Sony has seemed to take quite well to Android and even have Playstation games moving to the platform. Well, what Howard Stringer really said was, "There's a tremendous amount of R&D going into a different kind of TV set." I just think they would be smart to tie their boat anchor, profit-stealing TV business to Android's high-flying user base. Plus, they need to drop prices on their stuff to a reasonable level.

LG is also filling the rumor mill these days as many say they probably have a box that will be launched at the upcoming CES.

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Personally, I think there will be a Motorola box at CES. The deal to buy them certainly wasn't spur of the moment, Motorola mobility already makes set-top boxes, so it would be easy enough for them to make new Google TV boxes.  I'm not saying I think that LG won't have something, but I think that Google certainly will.

I also think that some TV manufacturers would be smart to make some products with it integrated already as it's definitely a value add, screens are going to converge whether they want them to or not and most people don't want two separate devices. There are some of us, like myself, who don't have a TV and therefore would need a Google TV box to complement our alternative display setups, but many more would probably just rather have it integrated. Perhaps that's what LG is doing, integrating it into their TVs, then they could compete with Samsung's connected TV lineup and with Panasonic's Viera Connect products. Sounds like a solid plan right?

  • Dan Safkow’s Video Marketing Minute

    I have the Revue and haven't bee very impressed with it. Honestly, it reminds me kind of the old WebTV. The interface is a bit clunky, in spots. But I held out hope that it would get better. Not one of my better $249 investments.

  • magura

    Let's see. We'll restrict a product to 5% of the global population while knowing that only about 30% of our market has a decent broadband connection at home. We'll do that while our target market is struggling with all the financial stress bought on by the GFC. I wonder if Granny Smith would have laid out an orchard in such a fashion. Note to Logitech - Aldi will sell them for you worldwide creating a bunch of happy people in the other 95% of your ignored market.

  • Mark Robertson

    I hadn't ;(.

    • Josh Studley

      I love my GoogleTV. I prefer the channel guide there than DirecTV. I don't understand why the networks wouldn't allow their ad supported content to run on it.