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Location-Based Mobile Services Ink Deals With Video Providers

Daisy Whitney | 3 years ago |

Networks and media companies are inking deals left and right for location-based services like MyTown, FourSquare and GoWalla. Travel Channel has already found early success with its MyTown application to the tune of 17 million check-ins in one month, while FourSquare has struck partnerships with media companies such as HBO, Warner Brothers, MTV and Bravo. But the location-based services business faces challenges in winning ad dollars as detailed in this week's New Media Minute. For everything you need to know about this burgeoning new media market, check out the latest New Media Minute episode.

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About the Author - Daisy Whitney

By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. She produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. View All Posts By - Daisy Whitney

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