Local.com Taps Jivox for Geo-targeted Video Ads
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Local.com, a search site that helps people find places in and information about their community, said Thursday it will start integrating local video ads throughout the company's site in an attempt to increase ad relevance and revenue.According to the company, it has inked a deal with Jivox, an online video advertising company catering to local businesses, to use its geo-targeted ads for now. Local.com hopes to sell its own local video ad units through its own list of advertisers at some point in the future.
"We believe that video advertising provides consumers with relevant, timely information about local businesses, products and services," Kim LaFleur, Local.com's vice president of product management, said in a statement. "It's natural for video to be integrated into our local search ecosystem over time."
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About the Author - Mark R Robertson
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a professional online video marketing consultant and video SEO expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. Follow Mark on Twitter (@markrrobertson), or Google+. - View All Posts By Mark R Robertson
