Is Live Video The Future of Online Newspapers?

Interesting article on Journalism.uk about the future of newspaper websites with regard to online video.

"Newspaper websites must consider live streaming to keep their online video content relevant, a senior editor of a leading European newspaper has said.

Charles de Vroede, deputy chief editor of Dutch newspaper de Telegraaf, told Journalism.co.uk the future of newspaper video would be live streaming, because any other format would lack immediacy.

De Vroede, who was part of a panel on newspaper video at the Digital News Affairs (DNA) conference, said de Telegraaf staff were already using cameras with live streaming capabilities to publish to its website to cover entertainment news stories.

"News videos online quickly become very old. For a newspaper in print that's not a problem, because everything is a day old. Being on the web as a newspaper means instantaneous news and this will happen for video," said de Vroede.

However, fellow panelist Bas Broekhuizen, editor of Volkskrant TV, said live video news was too expensive for newspaper websites to produce and offers 'no longtail effect' for publishers' sites.

Broekhuizen said newspaper video online should not try to compete with television broadcasters, but should focus on producing video in formats that have a long-term appeal to viewers as opposed to breaking news."

What do you all think? I know for a fact that many newspapers do have this in their plans for 2008-2009 but Bas does make a point regarding the fact that it is very expensive and we know that the newspaper industry as a whole is suffering from loss of market share and revenue to online media. Newspaper companies have been trying to deal with this through increased focus in interactive revenue as well as through decreasing expenses and resource costs. I guess it remains to be seen. Certainly I would say that live video streaming is the future for online news events, regardless of who breaks the news.

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Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

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