Now that any YouTube channel with 1000 subscribers or more has access to YouTube's live streaming feature (now only 100 subscribers required), a lot of video marketers are experimenting and playing with different ideas for live streaming events. With YouTube's player, you have a couple choices in terms of where you can send viewers to watch and participate in those live streaming events – either #1) on YouTube.com's watch page for the live stream, or #2) via the embedded player on an owned website property. In this week's Creator's Tip video, I talk through the options and the considerations of each to help you make the best decision for what's best for your brand, your live stream event, your viewers, and more.
YouTube.com Live Streaming or Embedded Player?
Live Streaming on YouTube.com
- YouTube subscribers can participate in the discussions directly on YouTube where they're already comfortable.
- If your event is watched and is engaging, this can go a long way towards helping to increase YouTube's watch-time metric.
- As with any debate about YouTube vs. your own website, driving viewers to YouTube means that you will have no control of the environment, related videos, advertising, lead-capture, etc…
Live Streaming using YouTube's Embedded Player
- Obviously, when you embed Youtube's player on your owned property, you will have full control over environment and therefore you can drive exposure to other owned content that may work towards your business marketing goals.
- Your Youtube subscribers will be notified of your event via their feed and will likely view and participate with the event on YouTube. If you then have engagement on your own property, you will have discussion split.
- Embedded watch time, though important, doesn't count as much as watch time on YouTube.
Promoting Events – YouTube Live Streaming Event URL
One question I'm often asked by YouTubers who are new to live streaming on Youtube is:
Where can I find the YouTube.com watch page URL for the live event, prior to the event?
- If you're using YouTube's live Streaming (vs. Google+ Hangouts on Air) – when you've completed the live streaming set-up, you'll be given a YouTube watch page URL for the event.
- All YouTube live streaming channels have a default, generic URL for live events and anytime your channel is streaming an event live, viewers can watch that event @ http://www.youtube.com/user/USERNAME/live. Keep in mind that when you're not live streaming, this URL will be redirected to the main channel page, so – option 1 is preferred.
What advice or tips do you have for using YouTube's Live Streaming functionality? How do you promote your events? Please let us know in the comments below!