Live From Daryl's House, an acclaimed music web series starring Daryl Hall of Hall & Oates and special guest musicians, is making its debut on television in 95 markets on September 24 in syndication. The show, which shoots in Hall's home in upstate New York, won a Webby Award last year for Variety Video. The announcement comes at a time when Hall is about to release "Laughing Down Crying," his first solo album since 1997's "Can't Stop Dreaming." The show is not set to be a regular TV series, as we've seen other successes like "Web Therapy" do in the past year.
Music: Success Hidden in Plain View on YouTube
The secret success of YouTube has been music artists. Hidden in all of the viral sensations that have made YouTube what it is today are the hundreds of millions of views for individual musicians who upload music videos to the site. Now, Live From Daryl's House doesn't have hundreds of millions of views, in fact his channel has a much more modest 9,000 subscribers and a few hundred thousand views per song. Those are still good numbers, and we should put it in perspective as Justin Bieber and Lady Gaga get a lot of their views from young people who want to watch the videos over and over again (and with no repeated MTV airplay like in the eighties and early nineties). Daryl Hall is known to an older audience, one that isn't likely using YouTube in droves to go watch his show (although some of those old Hall & Oates tunes have hit into the millions of views).
The show can skew younger, though. Here's an episode with the Plain White T's:
The Past, Present, And Future of Live From Daryl's House
Like most shows that aren't in full-awareness stage, at first they had to ask artists if they wanted to be on the show, but now artists ask if they can be on the show. There's extra publicity and the chance to play with a legend, but the syndication deal certainly helps build interest, and a different kind of audience can be reached on TV.
These shows have good quality to them. The first couple of episodes, one of which starred his former partner John Oates, were a bit amateurish, but soon Hall thought there might be a future in the show and production value started to get better.
The show will be in most of the top markets like Chicago (WGN), New York (WPIX), and L.A. (KTLA), and more more are expected to be added later. The series begins with two back-to-back episodes on Saturday, September 24.