Just a quick post to share something I think a lot of you will enjoy. From time to time I come across online video ads that are just too clever to not share. This is one of those times, with one of the most creative ads I've seen in ages. It's from LG, and it would be an injustice for me to say anything more about the ad without giving you a chance to see it unspoiled. So take a look, and I'll meet you on the other side for some quick praise and discussion on the ad. Enjoy:

It's likely this will be cut to run on television as well, but probably not a 1-minute-long version... that one's for the web. And it's incredible for a bunch of reasons, many of which we can apply to our own efforts:

  • It grabs and holds your attention. The "security-cam" footage is very well done, and authentic enough to keep audiences watching to see what happens.
  • It demonstrates the product's main selling point in memorable fashion. You want a slim TV? Beat this.
  • It doesn't hammer you over the head with branding. It's clearly an ad... and anyone in the YouTube comments who thinks it's a real security-cam video is just wrong. But I'm pretty impressed with the restraint shown by LG in this instance. Their logo and message are clearly visible in the final seconds of the video, but not obtrusive. In fact, the placement is specifically designed to lend even more authenticity to the video--most electronics stores would have signs like that in their window.
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That's all... just wanted to share an amazing ad with you. Big things still come in small packages... and LG scored a big hit here, I'm willing to bet, and they did it with a simple and inexpensive video concept.

  • Jeif Ahmed


  • http://www.facebook.com/profile.php?id=623476966 Katerina Gasset

    This is a good, clean ad that keeps the interest of the viewer. It enlists curiousity and that always brings the viewer in to the entire clip.

  • Mary Planding

    Nicely done, very clever. Beautifully subtle. Looking forward to the follow up ad (you know it's coming....)

  • Glen Canning

    Brilliant! Well played LG!

  • http://www.facebook.com/profile.php?id=64695814409 Slater’s Garage Ads & Audio

    Agreed... Great spot, and perfect for online... Thanks for the share!

  • Walker Hicks via Facebook

    Maybe I'm just jelouse I don't have ideas like this...

  • Walker Hicks via Facebook

    If I didn't know before I watched it, I would have probably missed the branding at the end. And I definitely would have moved on after a few seconds if it didn't have the commentary building it up. Is this where it's going? Can any company post a video of a sprinkler watering the grass and it will be called brilliant marketing? I'm cool with that, I'm just saying.

  • http://www.facebook.com/pbarnhard Phillip Barnhard via Facebook

    The thief won't be the only person bringing home some hardware. Pretty brilliant.

  • http://www.facebook.com/angus.farquhar Angus Farquhar via Facebook

    Impressive. Simple. To the point. Does one thing and does it well.