Branded Video Content For More Than One Business: Killing Two Birds With One Stone

Branded Video Content For More Than One Business: Killing Two Birds With One Stone

In Part 1 of our coverage of The YouTube Advertiser Playbook, we talked about how businesses need to come up with a plan before shooting a video.  One of those involved coming up with a creative strategy for your video: will you have a testimonial, will it be a how-to, will you tell a story?  Sometimes two businesses find a way to compliment each other, as with the case of mobile payment company GoPayment and three small businesses that use their service.  GoPayment figured, why not show these businesses bringing their services to the public, using their mobile technology to process credit cards?

These Videos Capture The Essence Of Both Businesses

Here's how Intuit's GoPayment and Austin's Birds Barbershop went about it:

[Video removed from YouTube]

This is an excellent video.  Here's why:

GoPayment basically gave a forum to Birds Barbershop in this video to do something great for the community and to tell their story.  They called it "Get Business Growing" and created a situation where their mobile payment technology could be used en masse while the featured business did their thing.  GoPayment's inclusion into the video is part of the story rather than a mere advertisement.  The video becomes a testimonial to GoPayment's service.  I love how they establish Austin right at the beginning, then they introduce the owners, and they tell their story, their background.

Here's another one, for New York City's Dog Nanny:

[Video removed from YouTube]

You can see that the creators of these videos had a theme in mind when they made them.  Establish a setting, establish "characters" (real people), show them providing for the community, show them using the technology, get a testimonial for success.  By the end of it, both businesses look great.

Here's one more, for Jeff Coston's Golf Academy in Seattle:

[Video removed from YouTube]

These are phenomenal examples of one business creating a sound strategy to spread the word, and allowing other businesses to take the spotlight while making a great play to show their technology at work.


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Posted in Video Marketing
About the Author -
Chris Atkinson joined ReelSEO in 2011. He is a longtime film and television reviewer, and has almost two decades of experience in the theater industry. He also writes on his personal blog - http://nymoviereviews.com. View All Posts By -

What do you think? ▼
  • http://www.AkosFintor.net/ Akos_Fintor

    Hey Chris, 
     
    I just found this blog. I want to start going big with my videos and content and I would like to know what service you would recommend to distribute blog and video content. Traffic Geyser or Hey Spread…..anything more effective? thanks for the help! 
    Akos

    • http://www.reelseo.com/ reelseo

       @Akos_Fintor check out oneload.com and ustudio.com

      • http://www.AkosFintor.net/ Akos_Fintor

         @reelseo Thanks a bunch!  cheers! 

    • http://www.videoleadsonline.com/ videoleadsonline

       @Akos_Fintor Never heard of Hey Spread… do you know anything about them…I know of Traffic Geyser & oneload.

  • Pat Ferdinandi

    BRILLIANT! It is so important to make sales by helping your clients find customers! It's such a powerful lesson which so many people don't do. Though these turned out to be a video testimonial, INTUIT won by finding their customers … customers. BRILLIANT! Their customers will help spread the word about GoPayment!
     
    I will admit that both Scarlet & I were rattled with the title of your post! LOL! And now…for the TMI category … the 2nd video for the dog groomer…that's a male eclectus parrot (the male version of Ms. Scarlet). That made up for your post title!
     
    Thanks for the great examples and allowing me to have a little fun with you too.

  • http://www.AkosFintor.net/ Akos_Fintor

    Hey Chris, 
     
    I just found this blog. I want to start going big with my videos and content and I would like to know what service you would recommend to distribute blog and video content. Traffic Geyser or Hey Spread…..anything more effective? thanks for the help! 
    Akos

    • http://www.reelseo.com/ reelseo

       @Akos_Fintor check out oneload.com and ustudio.com

      • http://www.AkosFintor.net/ Akos_Fintor

         @reelseo Thanks a bunch!  cheers! 

    • http://www.videoleadsonline.com/ videoleadsonline

       @Akos_Fintor Never heard of Hey Spread… do you know anything about them…I know of Traffic Geyser & oneload.

  • http://www.Viditude.com/ Pat Ferdinandi

    BRILLIANT! It is so important to make sales by helping your clients find customers! It's such a powerful lesson which so many people don't do. Though these turned out to be a video testimonial, INTUIT won by finding their customers … customers. BRILLIANT! Their customers will help spread the word about GoPayment!
     
    I will admit that both Scarlet & I were rattled with the title of your post! LOL! And now…for the TMI category … the 2nd video for the dog groomer…that's a male eclectus parrot (the male version of Ms. Scarlet). That made up for your post title!
     
    Thanks for the great examples and allowing me to have a little fun with you too.

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