Written June 9, 2008 – 4:18 pm | by Mark RobertsoncloseAuthor: Mark Robertson Name: Mark Robertson
Email: mark@reelseo.com
Site: http://www.reelseo.com/about/mark/
About: Mark Robertson is the creator and Publisher of ReelSEO.com. Mark has had extensive experience in online marketing, particularly in Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Mark is Director of Search for Freedom Interactive Media and has worked with many newspaper and broadcast stations for optimization online content.See Authors Posts (871) |

Nielsen Online, a service of The Nielsen Company, today announced that per person, kids consumed more streams than those over 18, and spent more time watching online video from home in April (see Table 1). Kids 2-11 viewed an average of 51 streams and 118 minutes of online video per person during the month, while teens 12-17 viewed an average of 74 streams and 132 minutes of online video. Those over 18 viewed an average of 44 streams and 99 minutes of online video.

Table 1: Monthly Online Video Consumption among Kids, Teens and Adults(U.S., Home Only, April 2008) Age Unique Viewers (000) Unique Viewer Comp % Streams per Viewer Min. per Viewer 2-11 7,966 8.4 51.0 117.9 12-17 11,632 12.3 74.2 132.4 18+ 75,122 79.3 44.3 99.4

The top 10 online video destinations for kids 2-11 and teens 12-17 demonstrate that kids pursue similar interests both online and off. Younger children gravitate towards sites associated with well-known children’s toys and TV programming, while teens go online to watch music videos, movie trailers and clips of other visitors (see Tables 2 and 3).

Disney Records led online video destinations among kids 2-11 when ranked by unique viewer composition percent, with 50 percent. EverythingGirl.com and MyePets followed with 48 percent each. Stickam was the top online video destination among teens 12-17, who accounted for 44 percent of that site’s unique viewers, followed by Buzznet.com and Atlantic Records, with 43 percent each.

“Today’s youth don’t know — or don’t remember — a time when they weren’t going online, so their adoption of online video has been seamless,” said Michael Pond, senior media analyst, Nielsen Online.

“And while video consumption in the workplace increases usage metrics among adults, the ‘at home’ data show how kids and teens are driving usage and claiming their territory. The Web provides another platform for their interest in TV shows, toys, movies and music, and offers an interactive element that children especially enjoy. Among the top sites for the younger demographic we see publishers that are integrating video into games, music and other content to drive engagement with this multi-media generation.”

TOP ONLINE VIDEO DESTINATIONS FOR KIDS AND TEENS BY COMPOSITION

Table 2: Top 10 Online Video Destinations: Age 2-11 (U.S., Home) Brand/Channel Unique Viewer Composition % 2-11 Unique Viewers (000) Disney Records 49.6 179 EverythingGirl.com 48.0 161 MyePets 47.6 161 JETIX 46.9 159 Playhouse Disney 43.9 340 PBS Kids 43.1 281 LEGO 40.9 137 NickJr 39.6 718 Barbie 39.6 105 Nick 39.3 1009 Source: Nielsen Online, VideoCensus 100,000 Unique Viewer Minimum

Table 3: Top 10 Online Video Destinations: Age 12-17 (U.S., Home) Brand/Channel Unique Viewer Composition % 12-17 Unique Viewers (000) Stickam 44.3 106 Buzznet.com 42.9 310 Atlantic Records 42.7 273 Epic Records 41.5 180 bebo 40.2 114 Funnyjunk.com 40.1 123 NABBR 37.4 1336 GamesRadar 34.6 180 Paramount Films 33.8 198 Photobucket 30.7 767 Source: Nielsen Online, VideoCensus 100,000 Unique Viewer Minimum

TOP ONLINE VIDEO DESTINATIONS FOR KIDS AND TEENS BY AUDIENCE SIZE

Table 3: Top 10 Online Video Destinations: Age 12-17 (U.S., Home) Brand/Channel Unique Viewer Composition % 12-17 Unique Viewers (000) Stickam 44.3 106 Buzznet.com 42.9 310 Atlantic Records 42.7 273 Epic Records 41.5 180 bebo 40.2 114 Funnyjunk.com 40.1 123 NABBR 37.4 1336 GamesRadar 34.6 180 Paramount Films 33.8 198 Photobucket 30.7 767 Source: Nielsen Online, VideoCensus 100,000 Unique Viewer Minimum

Table 4: Top 10 Online Video Destinations: Age 2-11 (U.S., Home) Brand/Channel 2-11 Unique Viewers (000) 2-11 Total Streams (000) YouTube 4129 252405 DisneyChannel.com 1324 11843 Nick 1000 16366 Disney.com 842 4926 Myspace.com 827 13689 NickJr 718 18619 Buena Vista Online Entertainment 455 1301 Cartoon Network 431 9096 Playhouse Disney 340 1983 Google Video 323 1080 Source: Nielsen Online, VideoCensus

Nielsen Online today also released April 2008 U.S. topline VideoCensus
Results, including overall video usage.

Table 6: Overall Online Video Consumption for April 2008 (U.S., Home, Work)   Apr-08 Mar-08 % Change Unique Viewers (000 119626 115366 3.7% Total Streams (000) 7613847 6967963 9.3% Streams per Viewer 63.6 60.4 5.3% Time per Viewer (min) 142.8 137.3 4.0% Source: Nielsen Online, VideoCensus (Excludes video advertising; includes both streaming and progressive downloads.)

Table 7: Top 10 Brands by Video Streams for April 2008 (U.S., Home, Work) Video Brand Total Streams (000) Unique Viewers (000) YouTube 4,052,984 73,537 Fox Interactive Media 328,974 20,855 Nickelodeon Kids and Family Network 221,600 22,179 MSN/Windows Live 151,828 6,323 ESPN 149,684 9,873 Disney Online 125,327 5,477 CNN Digital Network 93,649 7,219 Turner Entertainment 84,782 5,681 New Media Network 81,586 6,513 hulu 63,228 2,428 Source: Nielsen Online, VideoCensus (Excludes video advertising; includes both streaming and progressive downloads.)

Internet Video Topics: research

Related Online Video News

• ZVUE Achieves Top Ranking with EBaum Video Aquisition
• Youtube Video Sharing Overtakes Google’s Traffic
• Youtube Traffic Analysis & SEO Recommendations
• Youtube Overtakes Wikipedia As Top UK Social Media Site
• Youtube Keyword Research Tool for Video SEO