It doesn't matter whether you are producing video for fun, profit or to market your brand, products or services, all video content has some kind of strategy surrounding it whether you are aware of it or not. In this week's Creator's Tip, we address the most important key for your video marketing content strategy to ensure you are getting the views you are aiming for and providing content your viewers will find valuable.
Every video that is posted on the web has some kind of content strategy associated with it. The difference between many videos is that some creators have given thought to their video strategy while others have just posted videos for fun. There are creators who have found a lot of success in just posting videos "for fun" however, if you are looking to streamline your video view results or are looking to use your videos to promote your brand, product or service, you need to take a closer look at what your strategy actually is.
What's the #1 thing to consider when developing your video marketing content strategy?
The key is to make sure you are using your knowledge and expertise to provide value to your viewers. You want your videos to help them in their daily lives while also catering to their interests and helping them to solve the problems that they face. The more information you provide for free to your viewers and customers the more credability you will earn for your brand or service.
QUESTION: What's your advice for developing a video content strategy?
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View The Full Video Transcript:
On this week’s Creators Tip I’m going to share with you guys what is at the heart, the very foundation that your video content strategy needs to have. That’s coming up this week on Creator’s Tip.
Hey guys, my name is Tim Schmoyer and welcome to another week of Creator’s Tip where every week we here at ReelSEO just love you guys so much that we want to help you make your content just the best that it can be on the web and this week let’s talk about video content strategies.
Most of us have one whether we realize it or not. Whether we are just making stuff for ourselves, for fun, that’s a content strategy in and of itself. Or maybe we’re video marketers and we’re trying to sell products or services or just spread the news about our brand or whatever we are doing with online video. We’re all doing something with online video that revolves around a content strategy.
The difference is that some of us have thought about our video content strategy and some of us haven’t so much, we just kind of do whatever we feel is fun. There’s nothing wrong with that necessarily. Some people do that and do very well at it. But others, especially if you’re trying to promote a product, a brand or a service or something that could feel kind of like a commercial, how do you make those types of videos really generate an audience, viewership, engagement from people who maybe haven’t even heard about your brand or your company before?
And the key to that is this, use your expertise to help your customers in their daily lives, feeding into their interests and solving their problems. I know that may seem really simple and basic to a lot of people, but it’s really true. I see many brands and people who are developing video content strategies that are basically like just pushing commercials at us and we all know that no one wants to watch a commercial.
People will earn respect and credibility for your brand if you are helping them for free with your video content strategy in ways that I probably can’t get help anywhere else. And I give you more respect as a company, and if I come up against something where I’m ready to fork over some cash to solve a problem, I will most likely give it to you, cause you’ve already earned my trust and proven that you are a credible source that can really definitely help.
So whether you are a content creator or marketer, just remember to keep that at the core of your content strategies here on YouTube or online video strategies in general and if you’d like a little bit more tips or ideas for how to go through that process of developing a content strategy, there’s a link below this video at ReelSEO.com or it’s also in the description below here in YouTube as well. Check it out, that will give you a little bit more tips and ideas, which is kind of where I got the inspiration for this video in the first place.
I would love to hear from you guys about what ideas and tips and suggestions that you guys have for anyone who is trying to create a video marketing strategy or just a video strategy in general for their own content here on YouTube. You guys have proven over and over again that you guys are awesome, that you definitely know what you’re talking about. I learn a lot from you guys so please comment and give us your ideas as well, we would love to hear from you.
The rest of you guys who are watching this video, better go check the comments cause usually there’s some people who leave some really good gold nuggets of wisdom in the comments so go check it out.
And thanks for hanging out with us guys. If this is your first time, we love to give you guys as much help and advice as we can so make sure and subscribe by clicking that subscribe button above this video on YouTube or you can click right there as well to get it and I will see you guys on Tuesday for another look at the Reel Web and then again next Thursday for another Creator’s Tip video. Thanks for hanging out guys, bye.