It doesn't matter whether you are producing video for fun, profit or to market your brand, products or services, all video content has some kind of strategy surrounding it whether you are aware of it or not. In this week's Creator's Tip, we address the most important key for your video marketing content strategy to ensure you are getting the views you are aiming for and providing content your viewers will find valuable.
Every video that is posted on the web has some kind of content strategy associated with it. The difference between many videos is that some creators have given thought to their video strategy while others have just posted videos for fun. There are creators who have found a lot of success in just posting videos "for fun" however, if you are looking to streamline your video view results or are looking to use your videos to promote your brand, product or service, you need to take a closer look at what your strategy actually is.
What's the #1 thing to consider when developing your video marketing content strategy?
The key is to make sure you are using your knowledge and expertise to provide value to your viewers. You want your videos to help them in their daily lives while also catering to their interests and helping them to solve the problems that they face. The more information you provide for free to your viewers and customers the more credability you will earn for your brand or service.
QUESTION: What's your advice for developing a video content strategy?