The #1 Key to a Successful Video Marketing Content Strategy (Creator’s Tip #44)

The #1 Key to a Successful Video Marketing Content Strategy (Creators Tip #44)

It doesn't matter whether you are producing video for fun, profit or to market your brand, products or services, all video content has some kind of strategy surrounding it whether you are aware of it or not. In this week's Creator's Tip, we address the most important key for your video marketing content strategy to ensure you are getting the views you are aiming for and providing content your viewers will find valuable.

Every video that is posted on the web has some kind of content strategy associated with it.  The difference between many videos is that some creators have given thought to their video strategy while others have just posted videos for fun.  There are creators who have found a lot of success in just posting videos "for fun" however, if you are looking to streamline your video view results or are looking to use your videos to promote your brand, product or service, you need to take a closer look at what your strategy actually is.

What's the #1 thing to consider when developing your video marketing content strategy?

The key is to make sure you are using your knowledge and expertise to provide value to your viewers.  You want your videos to help them in their daily lives while also catering to their interests and helping them to solve the problems that they face.  The more information you provide for free to your viewers and customers the more credability you will earn for your brand or service.

QUESTION: What's your advice for developing a video content strategy?

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View The Full Video Transcript:

On this week’s Creators Tip I’m going to share with you guys what is at the heart, the very foundation that your video content strategy needs to have. That’s coming up this week on Creator’s Tip.

Hey guys, my name is Tim Schmoyer and welcome to another week of Creator’s Tip where every week we here at ReelSEO just love you guys so much that we want to help you make your content just the best that it can be on the web and this week let’s talk about video content strategies.

Most of us have one whether we realize it or not. Whether we are just making stuff for ourselves, for fun, that’s a content strategy in and of itself. Or maybe we’re video marketers and we’re trying to sell products or services or just spread the news about our brand or whatever we are doing with online video. We’re all doing something with online video that revolves around a content strategy.

The difference is that some of us have thought about our video content strategy and some of us haven’t so much, we just kind of do whatever we feel is fun. There’s nothing wrong with that necessarily. Some people do that and do very well at it. But others, especially if you’re trying to promote a product, a brand or a service or something that could feel kind of like a commercial, how do you make those types of videos really generate an audience, viewership, engagement from people who maybe haven’t even heard about your brand or your company before?

And the key to that is this, use your expertise to help your customers in their daily lives, feeding into their interests and solving their problems. I know that may seem really simple and basic to a lot of people, but it’s really true. I see many brands and people who are developing video content strategies that are basically like just pushing commercials at us and we all know that no one wants to watch a commercial.

People will earn respect and credibility for your brand if you are helping them for free with your video content strategy in ways that I probably can’t get help anywhere else. And I give you more respect as a company, and if I come up against something where I’m ready to fork over some cash to solve a problem, I will most likely give it to you, cause you’ve already earned my trust and proven that you are a credible source that can really definitely help.

So whether you are a content creator or marketer, just remember to keep that at the core of your content strategies here on YouTube or online video strategies in general and if you’d like a little bit more tips or ideas for how to go through that process of developing a content strategy, there’s a link below this video at ReelSEO.com or it’s also in the description below here in YouTube as well. Check it out, that will give you a little bit more tips and ideas, which is kind of where I got the inspiration for this video in the first place.

I would love to hear from you guys about what ideas and tips and suggestions that you guys have for anyone who is trying to create a video marketing strategy or just a video strategy in general for their own content here on YouTube. You guys have proven over and over again that you guys are awesome, that you definitely know what you’re talking about. I learn a lot from you guys so please comment and give us your ideas as well, we would love to hear from you.

The rest of you guys who are watching this video, better go check the comments cause usually there’s some people who leave some really good gold nuggets of wisdom in the comments so go check it out.

And thanks for hanging out with us guys. If this is your first time, we love to give you guys as much help and advice as we can so make sure and subscribe by clicking that subscribe button above this video on YouTube or you can click right there as well to get it and I will see you guys on Tuesday for another look at the Reel Web and then again next Thursday for another Creator’s Tip video. Thanks for hanging out guys, bye.

About the Author -
Tim Schmoyer is the host of ReelSEO's Creator's Tip and the author of "30 Days to a Better YouTube Channel". You can see some of his personal videos on his Family Vlog Channel. View All Posts By -

What do you think? ▼
  • http://www.vacuumspot.com.au/ VacuumGuru

    Ill be damned, I have been really bothered by the messy URL of our youtube channel. Now I guess I not only have to keep the long one but be very happy about it :)

  • dszarek

    Tim, sincerely, what's new about this post? This is one of the same rules that was describing here lots of times.. Isn't that post and video just for BEING and make some stats..? And it's happening not the first time – I like this site but more often you're rewriting old posts and old rules again and again just using a little bit different words

  • timschmoyer

    dszarek Sorry you're disappointed with this. Honestly, no, it's not just for stats. Look at the comments on this video on YouTube: there are a lot of people who find this to be new information or at least a helpful reminder of where they've drifted off course. It's awesome that you're very well grounded in some of these fundamentals, but not everyone is. We try to do help people across all levels of expertise.

  • DavidCounsell

    timschmoyer Nice response. Can't please everybody. But as a strategy, you're pretty much right on by being a bit repetitive. In the ad world, it's called "frequency". Viewers have to see something multiple times before it sinks in. Here's a great quote from Tony Robbins that summarizes it nicely, "Repetition is the mother of all skills".

  • http://www.bridgehands.com moonlitnite

    Very good, Tim. In addition to gaining trust by addressing the customer's problem/pain, we also want to be mindful of the other side of the coin – stimulate the viewer's PASSION.  Reel SEO's recent email and post has a provocative link to illustrate this point:  With a good model, lighting & camera angles plus supportive music, even a "bare bones" (sic) can sell male underwear to BOTH sexes:http://www.linkedin.com/redirect?url=http%3A%2F%2Fyoutu%2Ebe%2FeQb_-OY7Z0E&urlhash=rvwl&_t=tracking_disc

  • GaryJesch

    Jump cuts and poor enunciation – not a very good presentation. The content is a bit stale as well. Tim, you could use some polish – or maybe "good enough" is an OK standard these days. Personally, I think people who "do video" professionally should do it well. That would get my attention.

  • GaryJesch

    Jump cuts and poor enunciation – not a very good presentation. The content is a bit stale as well. Tim, you could use some polish – or maybe "good enough" is an OK standard these days. Personally, I think people who "do video" professionally should do it well. That would get my attention.

  • timschmoyer

    GaryJesch Appreciate the feedback. Obviously there's a lot all of us could learn. I'll keep getting better. You should see some of the first videos!

    • http://www.blueairproducts.com/ holiday

      timschmoyer If this is open for a vote…Tim, don't change. For me you are the most engaging, educational and entertaining presenter at reelseo. If this site closed, I'd hunt you down :)

      • http://www.reelseo.com/ reelseo

        holiday HEY!!!!  Hunt me down 2 ;-)

      • timschmoyer

        holiday haha Thanks! I appreciate the encouragement! Good thing I'm pretty easy to track down online. I definitely leave a trail. ;)

  • http://www.reelseo.com/ reelseo

    GaryJesch Maybe you could point us to some of your educational videos so we could learn what qualifies as more than "Good Enough?

  • GaryJesch

    reelseo I respect your request, "reelseo" and would be happy to honor it. How would you like to proceed? May we start by referring you to our website? After that, we'd most likely call on some fellow producers who have other examples. And you won't find a jump cut in any of them, for sure. What you will find are video pieces that use multiple camera angles, for smooth transitions and shifts of perspective that pull the viewer into the story.You'll also find presenters who speak clearly and carefully and don't slur their words (NO offense, Tim – you just need to practice your script a few more times and be a little more precise).Two simple tips for production – and one more for content – go the extra mile. We are human beings as well, and we have an insatiable curiosity for going deeper and exploring how quality can evolve into something special. If you can tell when it is the "SOS" rehashed, stop the presses and work harder – it will be worth it to you and to us.My humble opinion – thanks for listening.

    • GaryJesch

      reelseo My own work can be found at http://www.chops.com, a site that offers our customers choices regarding the use of interactive virtual characters and avatars for tradeshows, special events and web videos. Our videos can be located there and on YouTube – http://youtube.com/gjesch

    • http://www.reelseo.com/ reelseo

      GaryJesch OK thanks.  Honestly, the tone of this thread was upsetting to me and probably why you felt that frustration in my  quick response. I took offense as I didn't really feel that pointing out someone's speech impediment was fair, constructive criticism.  I dont think you would do that if you were talking to Tom Brokaw.  All that being said, I do appreciate the feedback and it's all water under the bridge as far as Im concerned.  We're not experts at production and never claimed to be.  We're just doing what we can to help. So it's a learning experience for us and we could always use the assistance.  Ill take a look at your stuff and thanks again.

  • http://www.reelseo.com/ reelseo

    GaryJesch I was asking for a url to a video or website… or perhaps a few helpful tips. That was all. Thanks for your response.

  • John Housand

    I agree with Gary.  I don't know what it is with the jump cuts these days.  I see them in higher end productions as well.I also agree that correct enunciation / pronunciation is key for a video or, especially, an mp3 presentation.Where I 'may' differ from Gary.  Is the definition of 'polish' or maybe better it's application.  We have actors who are well polished on-camera presenters.  I don't  necessarily want them in everyone of my clients videos, particularly for clients who themselves are the 'brand' as well as their company.Tim may need a little polish on one end of the spectrum but, on the other end of it,  he comes across as a 'real' person.  Sometimes we lose that 'quality' when we hire well polished on-camera talent. -Just say'n

    • http://www.reelseo.com/ reelseo

      John Housand Thanks John. I think Gary has some good points as well.  Especially if this were meant as a promotional video, business video, or something we'd expect people to either pay for, or pay us to do.  These are just our weekly attempts to learn what we can and share what we do know, which is really more in the marketing realm (though I do think Tim normally does a really good job).  I actually prefer, for our site and readers, a more non-"polished" take.  Anyway, all great feedback to think about, learn from, and improve.

      • John Housand

        reelseo  I agree.  As I was stating above, sometimes less polish means more 'authenticity' which, can translate into better audience appreciation for the message.

        • GaryJesch

          John Housand I appreciate your contribution to the discussion, John. Here's where it gets hard for me to understand. I agree that "less polish means more authenticity" in some cases, but that it is not meant to accommodate short cuts and lack of effort and investment when it comes to production. How could it be "authentic" for someone who is in the video industry and knows the difference, to produce pieces with rough edges, poor post-production, bad audio or any of the other pitfalls (not saying this is how ReelSEO works) in general?I think we need to do what the audience wants, in order to be seen as credible and to be trusted. Audiences who work with video (or want to) have expectations that polished video is better than the alternative. Authenticity for professionals is about attention to detail and certain skill levels at all the stages of production.Surely the guys at ReelSEO would like to have a better definition of what passes for "good enough." Depends on the audience and how the medium is presented. Marshall McLuhan got it right – "The medium is the message."

        • John Housand

          GaryJesch There are the technical aspects of video production.  You obviously want the highest quality and standards.I thought we were discussing the presenter and his 'rough edges'.   Would I ask Tim to be the brand spokes person for oh,  Wintrust Mortgage?  Probably not.  Conversely, would I want Wintrust Mortgage's 

        • John Housand

          talking head to be the reelseo guy on the screen? Not a chance.I am the king of gripping about online video. What really gets me going is when I see great technically produced videos fall flat on their face because they left the audience out the equation.Sorry, I think I have ghosts in my office.  I left my workstation in the middle of posting only to find what I wrote half way through had been posted when I got back.

  • http://www.vacuumspot.com.au/ VacuumGuru

    Ill be damned, I have been really bothered by the messy URL of our youtube channel. Now I guess I not only have to keep the long one but be very happy about it :)

  • dszarek

    Tim, sincerely, what's new about this post? This is one of the same rules that was describing here lots of times.. Isn't that post and video just for BEING and make some stats..? And it's happening not the first time – I like this site but more often you're rewriting old posts and old rules again and again just using a little bit different words

    • timschmoyer

      dszarek Sorry you're disappointed with this. Honestly, no, it's not just for stats. Look at the comments on this video on YouTube: there are a lot of people who find this to be new information or at least a helpful reminder of where they've drifted off course. It's awesome that you're very well grounded in some of these fundamentals, but not everyone is. We try to do help people across all levels of expertise.

      • DavidCounsell

        timschmoyer Nice response. Can't please everybody. But as a strategy, you're pretty much right on by being a bit repetitive. In the ad world, it's called "frequency". Viewers have to see something multiple times before it sinks in. Here's a great quote from Tony Robbins that summarizes it nicely, "Repetition is the mother of all skills".

  • http://www.reelseo.com/ reelseo

    GaryJesch OK thanks.  Honestly, the tone of this thread was upsetting to me and probably why you felt that frustration in my  quick response. I took offense as I didn't really feel that pointing out someone's speech impediment was fair, constructive criticism.  I dont think you would do that if you were talking to Tom Brokaw.  All that being said, I do appreciate the feedback and it's all water under the bridge as far as Im concerned.  We're not experts at production and never claimed to be.  We're just doing what we can to help. So it's a learning experience for us and we could always use the assistance.  Ill take a look at your stuff and thanks again.

  • John Housand

    I agree with Gary.  I don't know what it is with the jump cuts these days.  I see them in higher end productions as well.I also agree that correct enunciation / pronunciation is key for a video or, especially, an mp3 presentation.Where I 'may' differ from Gary.  Is the definition of 'polish' or maybe better it's application.  We have actors who are well polished on-camera presenters.  I don't  necessarily want them in everyone of my clients videos, particularly for clients who themselves are the 'brand' as well as their company.Tim may need a little polish on one end of the spectrum but, on the other end of it,  he comes across as a 'real' person.  Sometimes we lose that 'quality' when we hire well polished on-camera talent. -Just say'n

    • http://www.reelseo.com/ reelseo

      John Housand Thanks John. I think Gary has some good points as well.  Especially if this were meant as a promotional video, business video, or something we'd expect people to either pay for, or pay us to do.  These are just our weekly attempts to learn what we can and share what we do know, which is really more in the marketing realm (though I do think Tim normally does a really good job).  I actually prefer, for our site and readers, a more non-"polished" take.  Anyway, all great feedback to think about, learn from, and improve.

      • John Housand

        reelseo  I agree.  As I was stating above, sometimes less polish means more 'authenticity' which, can translate into better audience appreciation for the message.

        • GaryJesch

          John Housand I appreciate your contribution to the discussion, John. Here's where it gets hard for me to understand. I agree that "less polish means more authenticity" in some cases, but that it is not meant to accommodate short cuts and lack of effort and investment when it comes to production. How could it be "authentic" for someone who is in the video industry and knows the difference, to produce pieces with rough edges, poor post-production, bad audio or any of the other pitfalls (not saying this is how ReelSEO works) in general?I think we need to do what the audience wants, in order to be seen as credible and to be trusted. Audiences who work with video (or want to) have expectations that polished video is better than the alternative. Authenticity for professionals is about attention to detail and certain skill levels at all the stages of production.Surely the guys at ReelSEO would like to have a better definition of what passes for "good enough." Depends on the audience and how the medium is presented. Marshall McLuhan got it right – "The medium is the message."

        • John Housand

          GaryJesch There are the technical aspects of video production.  You obviously want the highest quality and standards.I thought we were discussing the presenter and his 'rough edges'.   Would I ask Tim to be the brand spokes person for oh,  Wintrust Mortgage?  Probably not.  Conversely, would I want Wintrust Mortgage's 

        • John Housand

          talking head to be the reelseo guy on the screen? Not a chance.I am the king of gripping about online video. What really gets me going is when I see great technically produced videos fall flat on their face because they left the audience out the equation.Sorry, I think I have ghosts in my office.  I left my workstation in the middle of posting only to find what I wrote half way through had been posted when I got back.

  • holiday

    timschmoyer If this is open for a vote…Tim, don't change. For me you are the most engaging, educational and entertaining presenter at reelseo. If this site closed, I'd hunt you down :)

    • http://www.reelseo.com/ reelseo

      holiday HEY!!!!  Hunt me down 2 ;-)

    • timschmoyer

      holiday haha Thanks! I appreciate the encouragement! Good thing I'm pretty easy to track down online. I definitely leave a trail. ;)

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