"I think that online video as a medium has inspired a whole new level of creativity. Everyone can be an artist and I really appreciate that. I also think that the S & P standards are different and allow a little more creative freedom. And because it is short form, it allows people who don't have a lot of money to create content to create content. and I think that most creativity comes from when there is a bit of a financial strap."
"Well, we will be measuring our video for sure and when it comes to our model and how to monetize it or be done through display and branded. For us it is about finding the right partners for the right content."
Katalyst Media was started by Ashton Kutcher and Jason Goldberg. The company has been responsible for TV shows such as Beauty and the Geek and Punk'd, and movies including Guess Who and The Butterfly Effect. In 2006 the company signed a deal with AOL to produce five programs, each with at least 20 mini-episodes, to be distributed on AOL.com and AIM.
This interview was provided courtesy of Alexa from