Jamba Juice Attacks McDonald's With Cheeseburger Smoothie Viral Video

Jamba Juice Attacks McDonalds With Cheeseburger Smoothie Viral Video

Want a cheeseburger, but too lazy to chew it? Why not go for Jamba Juice's new Cheeseburger Chill Smoothie? Of course Jamba Juice isn't actually offering a cheeseburger smoothie, but it is a creative way to attack certain fast food chains (McDonald's McCafe) that are getting into the smoothie business - using viral video. The video has garnered over 335,000 views and 497 comments on YouTube alone in the three weeks since it's debut. Check out the video below:

Comments range from the whistle-blowers: "Everybody, this is completely fake. Jamba Juice made this as a joke to show how stupid it is for fast food places (such as McDonalds) to make "real fruit" smoothies." to the outraged "If this happens, I'm going to have to punch a baby in the face."

If you buy into the fake ad enough to click-through to their website http://cheeseburgerchill.com, you will be rewarded at the end with a $1 off coupon for any of their real smoothies. A pretty good bonus for following all the way through on the joke.

Ingredients for Viral Video Marketing Success

This is a great example of how a well thought out and executed Internet video can get the attention of your consumer base. Viewers who fell for it we're mostly appalled at first and then presently surprised to find out it was a joke and to get their coupon.

What did they do right? First they created video content that fits with their overall corporate image, but with a twist. It was polished enough for the casual viewer to look at it and believe that they might just be creating a cheeseburger smoothie.

Second, they went all the way with these theme. They created a specific website for the promotion and even went as far as sending out press releases and announcing it in their newsletter as if it were real.

Lastly, they rewarded the most engaged users in the campaign with a coupon to visit the store. Not only does this make the viewer feel like they are a part of an inside joke, which in turn builds brand loyalty, but it also turns views into actual sales.

Hats off to Jamba Juice for going all the way with this video campaign. Now let's wait and see if McDonald's comes up with a video response to defend their position. In the meantime, I'll be in my kitchen blending a Reuben.


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About the Author -
CJ Bruce is a Founder and the Managing Director of New Antics, a video marketing company with patented interactive video technology called PayRoll®. CJ regularly consults and creates video marketing strategies for businesses and content creators to drive awareness, traffic and revenue. View All Posts By -

What do you think? ▼
  • ArtRogue

    Pricey ICEE

  • http://www.reelseo.com/author/grantastic/ Grant Crowell

    Actually, many of the smoothies from Jamba Juice are so high in calories, they might as well be putting a cheeseburger in it.

    http://www.associatedcontent.com/article/323324/jamba_juice_smoothies_how_healthy.html

    Too bad they don't allow the coupon for some of their healthier fresh-squeezed juice options.

  • http://www.VideoLeadsOnline.com/ Ronnie Bincer

    I got my coupon! I hope they drop some on the floor, so I can lick it up... yum!

  • http://www.VideoLeadsOnline.com/ Ronnie Bincer

    Hey Mark, What's your trick to making the YouTube video be non-clickable-back to YouTube?

    • http://www.reelseo.com/ Mark Robertson

      Ancient Samurai secret... haha ;-)

      No really - using the iframe embed code to test some things... I dont
      recommend using it but Im doing some testing..

  • Habaneros

    Views are a nice thing to have, but how are same-store sales doing as a result? McDonald's has done very well with their smoothie campaign.