Back in November, we had the pleasure of being the media sponsor for the Kelsey Group's ILM:08 (Interactive Local Media) conference. At the conference, there were more online video vendors than ever before, with several in the exibition hall demonstrating their products. We were fortunate to be able to catch up with Diaz Nesamoney, the CEO and Founder of Jivox, for a short on-camera interview.
Diaz talks to us about what differentiates their solution when compared to other video marketing solutions available to SMBs.
"For a lot of businesses, just creating an ad and putting on their website or loading it up to video sharing sites… doesn't really get them the audience that they need. … One of our biggest strengths is taking it from there and distributing it. We serve it on over 600 different websites with an audience of about 65 million unique visitors…"
Diaz also talks about their recent partnership with Local.com and about the importance of targeting video ads and optimizing videos for SMBs in order to reach the right audience – one thing we love to hear at ReelSEO.
One capability of Jivox that I wasn't aware of until our interview, is that they now offer custom video production capabilities for SMBs through a recent partnership with PixelFish. I think that this is great news. There is clearly a market for slideshow video ads, but at the same time, nothing conveys the brand of a business better than a custom video featuring footage of their business, their personality, their brand, etc… With that in mind, I should mention that it is not yet clear from their homepage that they offer this new capability. None-the-less, this is good news.
Sincere thanks to Diaz for taking the time to talk to our readers ;-)