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Interactive Video Marketing To Dominate Focus for Marketers In 2009

  |  4 years ago   |  

Interactive Video Marketing To Dominate Focus for Marketers In 2009Marketers will increase their use of online video in 2009, according to a new survey by PermissionTV and reported on eMarketer.  It's about time... ;-)

In the online survey of 400 senior marketing and media executives, 67%, or 2/3rds,  identified online video as a primary focus of their 2009 digital marketing campaigns and budgets.  More than 50% planning the launch of an online video project by the second quarter.

Brand awareness was cited by 71% of respondents as the foremost value of online video, followed by lead generation (47%), customer retention (44%), and customer conversion (41%).

The survey also found that 33% of respondents expect that their 2009 digital marketing efforts will be the least affected by cuts to budgets, much less so than traditional marketing (24%), trade shows (21%) and guerrilla marketing (14%) efforts.

Posted in Video Marketing, Video SEO, Video Trends & Research, Web Video Industry News
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About the Author -
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a professional online video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

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  • http://www.veeple.com scott broomfield

    We confirm these stats published by Permission and eMarketer. Further, we see about 40% of those choosing an online video project are also interested in using interactivity and trackback to make sure that the project is measurably more effective.

  • Minneapolis Video & Interactive

    Thanks for the article! Little spelling error though. "The survey also discoverd". Sorry, there's always got to be one of us right?

    Great work. Love the blog!

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