Interactive Video Marketing To Dominate Focus for Marketers in 2009

Mark R Robertson   |   January 9, 2009   |  

online video marketingMarketers will increase their use of online video in 2009, according to a new survey by PermissionTV and reported on eMarketer.  It’s about time… ;-)

In the online survey of 400 senior marketing and media executives, 67%, or 2/3rds,  identified online video as a primary focus of their 2009 digital marketing campaigns and budgets.  More than 50% planning the launch of an online video project by the second quarter.

Brand awareness was cited by 71% of respondents as the foremost value of online video, followed by lead generation (47%), customer retention (44%), and customer conversion (41%).

The survey also found that 33% of respondents expect that their 2009 digital marketing efforts will be the least affected by cuts to budgets, much less so than traditional marketing (24%), trade shows (21%) and guerrilla marketing (14%) efforts.

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Posted: in Research & Trends, Video Industry News, Video Marketing, Video SEO (VSEO)
About the Author - Mark R Robertson
Mark Robertson is the Founder and Creator of ReelSEO.com. Mark has had extensive experience in online marketing, particularly in Search Engine Marketing (SEM), Local Search, Video Marketing, and Search Engine Optimization (SEO). You can follow Mark on Twitter @markrrobertson

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  • We confirm these stats published by Permission and eMarketer. Further, we see about 40% of those choosing an online video project are also interested in using interactivity and trackback to make sure that the project is measurably more effective.
  • Thanks for the article! Little spelling error though. "The survey also discoverd". Sorry, there's always got to be one of us right?

    Great work. Love the blog!
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