Interactive Video Marketing To Dominate Focus for Marketers In 2009

Interactive Video Marketing To Dominate Focus for Marketers In 2009Marketers will increase their use of online video in 2009, according to a new survey by PermissionTV and reported on eMarketer.  It's about time... ;-)

In the online survey of 400 senior marketing and media executives, 67%, or 2/3rds,  identified online video as a primary focus of their 2009 digital marketing campaigns and budgets.  More than 50% planning the launch of an online video project by the second quarter.

Brand awareness was cited by 71% of respondents as the foremost value of online video, followed by lead generation (47%), customer retention (44%), and customer conversion (41%).

The survey also found that 33% of respondents expect that their 2009 digital marketing efforts will be the least affected by cuts to budgets, much less so than traditional marketing (24%), trade shows (21%) and guerrilla marketing (14%) efforts.

About the Author -
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

What do you think? ▼
  • scott broomfield

    We confirm these stats published by Permission and eMarketer. Further, we see about 40% of those choosing an online video project are also interested in using interactivity and trackback to make sure that the project is measurably more effective.

  • Minneapolis Video & Interactive

    Thanks for the article! Little spelling error though. "The survey also discoverd". Sorry, there's always got to be one of us right?

    Great work. Love the blog!