Video marketing works the most effectively, for all concerned, when the viewer is engaged enough to interact with the brand. If you want a perfect example of this, look no further than Mini's current Instagram campaign where it's creating outstanding content around viewer questions. Last week we had the twerking Mini, this week we have a very funny Instavid created in response to a cheeky question. We won't spoil it for you, take a look below. In our pick of some of the other best Instagram videos of the past week, Oreo shows us yet another inventive way of consuming it's cookies, and Target gets into the Easter spirit with its Russian doll set.
Best Branded Instagram Videos of the Last 7 Days
Oh, we are absolutely loving this #asktheNEWMINI video campaign, and it was so hard to pick the best Instavid from the car manufacturer this week. In the end, we chose this saucy number, created in response to the question “Can you seduce any women?” Funny, cheeky, and beautifully shot, we can't wait to see what the creative team behind this campaign come up with over the next week.
Tiffany regularly posts images of their iconic pieces on Instagram but this is the first video we've seen from the jewelers in a while. A very simple yet effective clip which has already attracted 18k+ likes.
Target presented these Easter-themed Russian Dolls to the world and asked us just how cute are they? To which we replied, pretty cute except that odd one that looks like a (not the) Blue Meanie. An incredibly creative use of stop-motion graphics.
Hats off to Oreo who constantly find new ways for us to digest their cookies. This week, it's via a mini claw and a conveyor belt because why the hell not.
We end on another Easter-themed Instagram video this week, this time from British retailer Marks and Spencer who are known for their fantastic produce, especially their confectionery. They don't just want us just to buy and scoff one of their Easter eggs though, oh no. They want us to turn it into a party animal. And then scoff it.