‘If We Don’t Do Things Differently, The Industry’s Screwed’

Mark R Robertson   |   January 8, 2009   |   5019Commentshttp://www.reelseo.com/industry-is-screwed/%27If+We+Don%27t+Do+Things+Differently%2C+The+Industry%27s+Screwed%272009-01-09+07%3A41%3A49Mark+R+Robertson

Online video viewing continues to surge, but the ad dollars flowing into the space still aren’t scaling accordingly. Panelists at the Reinventing Advertising Conference @ CES trotted out well-worn reasons for that imbalance: lack of standard metrics; high volume of low-quality content; building the right amount of reach, etc.

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About the Author - Mark R Robertson
Mark Robertson is the Founder and Creator of ReelSEO.com and has had extensive experience in online marketing, particularly in Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Mark was previously the Director of Search for Freedom Communications and has worked with many newspaper and broadcast stations for optimization online content.