As a video marketer, that might entail creating some email marketing that includes video content. On today's Creator's Tip, we give you a very simple tip to help you increase the click-through rate (CTR) on those video emails.
Use an Animated .gif Instead of the Full Video
One of the ways that video content can perform really well is as part of an email marketing campaign. Best practice says that you shouldn't embed a video within an email, but use an image (perhaps the video thumbnail) and link to a video from that. That can be arelly effective strategy, and we can show show you have to improve the CTR using that approach. We suggest that you convert a section of your video into a .gif image, and use that for your email newsletter. A .gif will give you that eye-catching motion that catches the readers attention, and of course it allows you to use more than one still.
How to Convert a Part of a Video Into a .gif Image
There are lots of different tools that you can use to convert a section of your video into an animated .gif image. The one we used is http://www.online-convert.com/. Let's go through the steps:
- Pick the section of the video you want to use for the animated .gif - maximum of 15 seconds is ideal.
- Take an image of a play button and put that on top of the video.
- Render that video clip as an mp4.
- Go to online-convert.com and upload the mp4 file.
- Download the animated .gif.
The animated .gif is now ready to use for your email marketing campaign, but you can also use it across social media, especially Tumblr, and Google+.
Please let us know in the comments which video-to-gif convertor you recommend, and any other conversion tricks you have found helpful as part of your email marketing campaigns.