We are huge fans of any tool that will automate social media processes, particularly if it makes the task of cross-promotion that bit easier for the online video marketer, or the video creator. One of those tools is IFTTT, and this is the much requested follow-up to our previous article 7 Very Cool IFTTT Recipes, Tasks & Tricks for YouTube. In this post, we take a look at some of the automated tasks you can create for Vimeo, YouTube, Instagram Video, Tumblr, Twitter, and Reddit.
Recipe #1 Share An Instagram Video With Twitter Followers
Since adding the feature to the site, Instagram video has taken off in a huge way. Not only with fans, but with brands and marketers who are using micro-video as ad teasers or for one-off, creative content. If you have discovered a great video, or have uploaded one to the site and want to give it some exposure on Twitter, then follow this recipe to make the whole process as simple as possible.
Recipe #2 Save Your Instagram Videos to Dropbox
In my humble opinion, Dropbox should be a core component of every creator and marketer's toolbox for its sheer convenience, and affordability. Anybody that has ever lost work because they failed to back up will know what a panic-inducing moment that was, so get into the habit of saving automatically. This recipe takes seconds to set-up and will ensure all your Instagram video content is saved to the folder of your choice in the Dropbox cloud.
Recipe #3 Post Videos to Tumblr From YouTube Favorites Playlist
Have you added a new branded video to your YouTube Favorites Playlist and want your target audience to know about it? Perhaps you want to promote a collaboration you have been part of, or just want the world to know how much you love the new GoPro upload. If you set up IFTTT to post a video to your Tumblr account as soon as you add it to your Playlist you can do just that.
Recipe #4 Share Your Latest YouTube Uploads on /r/videos
We've covered the art of posting video to Reddit in some depth and although it isn't something we'd personally recommend doing, this IFTTT recipe will post your latest YouTube upload to the 10th most popular subreddit on the site - /videos. With around 6 million subscribers, don't expect your latest video to shoot to the top of that micro-site just because you've posted it there, but if you feel you want to do it anyway, then just follow these set of instructions.
Recipe #5 Mark Watch Later on YouTube and Save to Pocket
Pocket is a super handy little app that allows the users to save all manner of content to read at a more convenient time. You can do this by saving web pages, images and videos directly from a web browser, or from an app like Twitter or YouTube. You can save any video content to the app, but if you mark a video to 'watch later' within YouTube, this recipe will automatically save it to Pocket for you. Very convenient.
Recipe #6 Get an Email When Certain Videos Appear on Vimeo
Vimeo has a very decent search function, but if you are particularly interested in content from a certain creator or brand, or videos about a certain topic (number stations, skateboarding, gingers cats.......), then via magic of IFTTT you get an email notification for the keywords of your choice, once new video content has been uploaded.
Recipe #7 Share Your Uploaded Videos on Vimeo with Facebook
Kill two birds with one stone by automatically posting your Vimeo uploads straight to Facebook with this IFTTT recipe. Make sure you give as much information as you can about the video so that message carries through to Facebook, and you give your followers some context as to what they are about to watch. Or you know, don't, it's up to you.
Recipe #8 Posting sweet Vimeo vids I like to my Tumblr
We love the description for this trick: "With this Recipe I click ♥ on a radical Vimeo vid and have IFTTT automatically post a clean video post to my Tumblr blog!". Quite. With Tumblr playing a crucial role in video marketing, any cross-promotion that can be automated is going to be a time saver for the creator or the marketer.
Do you have any favorite IFTTT tasks and Recipes for video? Let us know in the comments below!