While the Giants were busy beating the Patriots in Super Bowl XLVI (which I wasn't at all interested in except for the great half-time show), Hulu users were busy rating all the ads. In fact, it seems like many of them were more interested in the ads than in the game itself. Honestly, it wasn't all that exciting, was it?
Hulu's Best Super Bowl Ads
The ads on the other hand were all over the place. Most Liked ad was the Volkswagen: The Bark Side Teaser ad, getting past Honda: Matthew's Day Off - Extended by a narrow margin we're told.
I have to say, I missed some of the ads because A) I wasn't interested in the game as I mentioned and B) I knew I could watch them online later. I hadn't seen The Bark Side so when I did just now, I laughed out loud and my puppy was wondering what all the barking was about. Doesn't make me want to get a Volkswagen, but it was entertaining nonetheless.
Admittedly, Matthew Broderick has always been a favorite and so his Honda ad made me laugh as well, because I'm in that age group that saw Ferris Bueller's Day Off first run in theaters. Others that were quite funny were Dannon's having John Stamos headbutted, the Kia Dream Car, Flava Flav's cameo in the Pepsi King's Court.
Overall Most Liked Ads
Hulu fans also rated ads based how funny they were, best celebrity cameo, cutest critters, cutest kids, best soundtrack and nostalgia. Of course, there's the Hulu ad itself which continues their line of world domination ads this time starring Will Arnett (who, of course, nabbed the best celeb cameo title as well...because it's a Hulu poll? I would have said Broderick personally).
What Online Video Ads Can Learn From Super Bowl Ads
Some of what was done in these videos needs to be done in online ads. I generally find a lot of online video ads to be boring and to the point. The Super Bowl ads are all about over the top fun, outdoing the other guys adn generally having a good time and taking chances. Most of the online video ads I see regularly are just about slapping the brand or product in front of consumers with a call to action at the end.
It's time to take a good hard look at these annual ads and start striving to reach that level of entertainment. Just because it's advertising doesn't mean it has to be bland and boring.
While I won't run out and buy a Volkswagen, or a Honda, or drink Budweiser they were willing to take chances with the ads and I can appreciate that. Well, Budweiser's ads were annoying because they seem to think they invented beer and that the whole country rejoiced when prohibition lifted, so they could drink Bud. Far, far too ego-centric for me as opposed to the Chrysler Halftime in America ad which tied the fortunes of the company to the fortunes of the people of America and I think that made a good, strong connection. It shows too, as their car sales are on the rise with US auto sales up 11% in January and Chrysler leading the way with a 44% bump in sales for the month. There were around 230,000 news jobs last month as well and hopefully that's a trend that will continue.
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